IESE PUBLISHING - Teaching material information

You are attempting to obtain a document from IESE Insight.
To do so, you must first register.

    • Review /

    • IESE Insight. Issue 5. Second quarter 2010

    • IESE Insight

    • IESE (España)

Ref. no: REV-5-E
Description:
Gives you the bigger mindset you need to adapt to the challenges of operating cross-culturally. Richard M. Steers and Carlos Sanchez-Runde explore the implications of culture for managing and motivating employees around the world. Marieke de Mooij urges managers to take a culturally segmented approach in their global marketing effort. Sophia Kusyk challenges three myths about doing business across cultures and provides some ethical decision-making tools. B. Sebastian Reiche identifies vital criteria to leverage the skills and knowledge that subsidiary staff brings to headquarters. Elsewhere in this magazine, Dominique Hanssens prescribes better marketing strategies to turn around a sick brand during periods of reduced consumption; and Raúl Ibáñez and Josep M. Rosanas examine management planning and control systems to help executives use them more wisely. Other articles touch on sustainability: Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, considers it ¿the biggest idea of our time¿ and ¿the next big imperative¿; while Robert G. Eccles, of Harvard Business School, notes a clear trend in most industries and most countries toward integrating sustainability into the company¿s core operations and processes: Get ready, he says, or get left behind! There¿s also a business case on an Israeli/Palestinian start-up, with three executives pondering whether such an unlikely joint venture in this part of the world might actually generate peace as well as profit. We go jumping with parachuting enthusiast and entrepreneur Josep Lagares and learn about the importance of training, teamwork and backup. And Joan Enric Ricart pays tribute to the enduring management legacy of the late, great C.K. Prahalad.

Keywords: 
 
Department: 
Year of the events: Geographical area:
No. of pages: 80 Publication date: 15/06/2010 Last revised: N/A Language: English
Complementary materials:
Teaching note:


If you are a professor please contact IESEP for free inspection copies

  •  Remember, if you are a subscriber to the IESE Insight online magazine or a Member of IESE's Alumni Association, you can access this content for your personal use at www.ieseinsight.com/review. If it is not for your personal use, you can purchase copies here.

* VAT and shipping costs not included



** You must order a minimum of 5 copies of all the documents, with exception of teaching notes.


KEY BENEFITS
Professors and Academic Institutions
  • Free downloads of reference copies
  • Special discounts on the entire collection from IESE Publishing
IESE Alumni Association Members and Sponsoring Organizations
  • 30 percent discount on all IESE-produced educational materials

See all key benefits