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    • Article / Information Systems

    • Orchestrating the New Dynamic Capabilities

    • Shuen, Amy; Sieber, Sandra

    • IESE (España)

Ref. no: ART-1605-E
Description:
Over a decade ago, ¿dynamic capabilities¿ were introduced to the business world as a way for companies to get ahead in times of rapid technological change through orchestration, recombination and transformative collaboration. Now, with the advent of Web 2.0 and the opportunities that presents, dynamic capabilities achieve a new relevance. The emerging technological landscape enables firms to put dynamic capabilities into practice easier than ever before, since it allows for ongoing collaboration and interaction between companies and users, hence fostering new types of innovation. In this article, the authors outline the principles behind Web 2.0-empowered business models, giving managers numerous ideas they can try out immediately, at low cost and with potentially much higher ROI than could ever be achieved with a non-Web-enabled business. Why not put your own dynamic capabilities to the test? You¿re only a click away.

Keywords: 
 
Department:  Information Systems
Year of the events: Geographical area:
No. of pages: 8 Publication date: 15/12/2009 Last revised: N/A Language: English Also available in:
Spanish
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