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Dirección de Personas en las Organizaciones

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- Caso / Dirección de Personas en las Organizaciones
- Buena Visión España (A)
- Cardona Soriano, Pablo
- IESE (España)

Sigla: FH-686-E
Resumen:
This case examines the process of organizational and cultural change undertaken at Buena Visión, a subsidiary of the Alda Gehring Corporation, which manufactured and sold optical healthcare products. The aim of the reforms, which fell within a program undertaken by Alda Gehring called Vision 2000, was to optimize business processes and reduce response times to changes in the environment by decentralizing management and promoting a style of management based on leadership competencies. The overall aim was to move from a functional organizational structure to a process-based structure. The case illustrates the difficulties inherent in this change; the tensions between different teams and departments, resistance of some employees to change, difficulties due to lack of training, as well as the costs of the changes, and it demonstrates how the board of directors overcame these difficulties. Case B shows Toni Kiekeboe, general manager of Buena Visión España, considering the effects of the changes.

Palabras clave: Leadership; Organization

Áreas: Leadership and People Management

Departamento: Dirección de Personas en las Organizaciones

Año de los hechos: 1998 Área geográfica: Spain

Nº de páginas: 33 Fecha de publicación: 28/04/2003 Fecha de revisión: 06/05/2005 Idioma: Inglés También disponible en:
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Material complementario: FH-687; FH-687-E

Nota del instructor: