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The Performance Measurement Manifesto (Harvard Business Review Article)

Eccles, Robert G.

The Performance Measurement Manifesto (Harvard Business Review Article)

ARTíCULO

HBS-91103-E

CONTABILIDAD Y CONTROL

Harvard Business Publishing

INGLéS

Descripción:

More and more managers today are changing their company's performance measurement systems to track nonfinancial metrics like quality, customer satisfaction, innovation, and market share. They believe these measures reflect a company's economic condition and growth prospects better than its reported earnings do. New technologies and more sophisticated databases have made the change to nonfinancial performance measurement systems possible and economically feasible.

Número de páginas

7

Palabras clave

Control Systems, Performance measurement

Fecha de publicación

01/01/1991

Availability: En existencia

6,75 €

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