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Structuring the Opportunity Space: How GE Healthcare Found Imagination Breakthroughs Through Defining a New Growth Platform

Joachimsthaler, Erich A.

Structuring the Opportunity Space: How GE Healthcare Found Imagination Breakthroughs Through Defining a New Growth Platform

CAPíTULOS DE LIBRO

HBS-4839BC-E

DIRECCIóN ESTRATéGICA, LIDERAZGO Y DIRECCIóN DE PERSONAS

Harvard Business Publishing

INGLéS

Descripción:

By themselves, new opportunities for innovation and growth do not create value--they must be executed. By themselves, they do not lead to productive change and sustainable customer advantage--they must be executed. The demand-first innovation and growth model not only helps you identify opportunities for innovation, but enables you to restructure and recalibrate the opportunity space (by identifying demand-first growth platforms), and formulate a strategic blueprint for action.

Número de páginas

18

Palabras clave

Brand value, Customer & client analysis, Demand Analysis, Growth Strategy, Innovation, Making presentations, Managing creativity & innovation, Market Research, Marketing Strategy, New product marketing, Platforms, SKUs

Fecha de publicación

17/05/2007

Availability: En existencia

6,75 €

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Otros documentos del autor

Connecting with and Engaging Customers: Strategies for Realizing Customer Advantage

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Reframing the Opportunity Space: How Allianz Identified New Opportunity Spaces--Studying the Demand Landscape for Hidden Growth Opportunities

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Looking from the Outside In: The Dangers of Not Understanding Your Customers

Joachimsthaler, Erich A.

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Creating Customer Advantage

Joachimsthaler, Erich A.

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