Bienvenido a IESE Publishing

Forensic Speaking: The Case of Margaret Thatcher

Leggett, Brian O'Connor

Forensic Speaking: The Case of Margaret Thatcher






According to the classical writer Quintilian: "The orator should use the plain style to instruct, the grand style to move, and the intermediate style to charm." In examining the speaking styles of modern leaders, whether in business, politics, religion or any other area of public life, we need to take into consideration the circumstances of their speaking engagements. Usually speakers are better at and more comfortable with one or two styles rather than all three. Such personalities as Margaret Thatcher, Helmut Schmidt and Al Gore were remarkably good at using the plain (or forensic, as it is sometimes called) style. Ronald Reagan, Bill Clinton, Tony Blair, and Barack Obama have all displayed a grand oratorical style of speaking as well as the intermediate "charming" style. Harold Macmillan (U.K. Prime Minister, 1957-1963) could be classified as the epitome of a charming speaker, fitting in with Quintilian's intermediate style perfectly; indeed, this is what he was famous for. Nevertheless, he was also quite effective at the grand style. One question that may concern us in terms of these three styles of speaking is where we stand regarding style: "How good are we at putting our case to different types of audiences who require different speaking styles?"
Teaching note Sí

Número de páginas


Zona geográfica

Reino Unido

Fecha de publicación


Fecha de revisión


Availability: En existencia

6,75 €
Regístrate y disfruta tus ventajas

Material complementario:

Forensic Speaking: The Case of Margaret Thatcher - Teaching Note

Leggett, Brian O'Connor

Nota del Instructor

Otros usuarios vieron:

Soft Power: An Overview
Leggett, Brian O'Connor
Storytelling in Organizations
Leggett, Brian O'Connor