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In E-Commerce, More Is More (Harvard Business Review Article)

Eisingerich, Andreas B.; Kretschmer, Tobias

In E-Commerce, More Is More (Harvard Business Review Article)

ARTíCULO

HBS-F0803B-E

MARKETING

INGLéS

Descripción:

Most managers believe that filling their websites with a broad array of information diverts attention from their company's core offerings. A new global study, however, has revealed just the opposite: that such information increases customer engagement. The research also shows that exploiting consumers' desire for engagement is the strongest predictor of superior shareholder value for e-commerce companies.

Número de páginas

4

Fecha de publicación

01/03/2008

Availability: En existencia

6,75 €
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