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Hindustan Lever Re-invents the Wheel (C)

Ellison B.; Rodríguez Badal, Miguel Ángel

Hindustan Lever Re-invents the Wheel (C)

SUPLEMENTO

DG-1426-E

DIRECCIóN ESTRATéGICA

INGLéS

Descripción:

Case C ends the case series with information on how Unilever approached BOP markets in Indonesia and Brazil and broadens the question further to ask: How can Unilever benefit from the lessons learned at HLL? Has Hindustan Lever found a new strategy to gain larger markets globally in its quest to meet the everyday needs of everyday people everywhere? Or had it merely found a way to push out a young competitive upstart in India without there being any scope to replicate the strategy?
También disponible en: ESPAÑOL

Número de páginas

4

Palabras clave

Base of the Pyramid

Zona geográfica

India

Fecha de publicación

16/07/2003

Availability: En existencia

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Material complementario:

Hindustan Lever Re-invents the Wheel (A)

Ellison B.; Rodríguez Badal, Miguel Ángel

20

Hindustan Lever reinventa la rueda (A)

Ellison B.; Rodríguez Badal, Miguel Ángel

20

Hindustan Lever Re-invents the Wheel (B)

Ellison B.; Rodríguez Badal, Miguel Ángel

14

Hindustan Lever reinventa la rueda (B)

Ellison B.; Rodríguez Badal, Miguel Ángel

14

Otros usuarios vieron:

Hindustan Lever reinventa la rueda (A)
Ellison B.; Rodríguez Badal, Miguel Ángel
Hindustan Lever Re-invents the Wheel (A)
Ellison B.; Rodríguez Badal, Miguel Ángel
Hindustan Lever Re-invents the Wheel (B)
Ellison B.; Rodríguez Badal, Miguel Ángel