Bienvenido a IESE Publishing

Ducati: In Pursuit of Magic (A)

Mitchell, Jordan; Cassiman, Bruno

Ducati: In Pursuit of Magic (A)

CASO

DG-1507-E

DIRECCIóN ESTRATéGICA, INNOVACIóN Y CAMBIO

INGLéS

Descripción:

As of early 2006, Federico Minoli, CEO of Italian motorcycle maker Ducati, is considering different strategic options. Having led the company through one major turnaround from 1996 to 2001, Minoli has seen Ducati's revenues stagnate from 2002 to 2005. Minoli is forming a plan for the "relaunch" of Ducati and will be presenting it to investors for support of an ¿80 million capital increase. In his plan, he needs to address the immediate financial concerns as well as longer-term strategic considerations.
Teaching note Sí
También disponible en: ESPAÑOL

Zona geográfica

Italia

Fecha de publicación

24/01/2007

Availability: En existencia

6,75 €
Regístrate y disfruta tus ventajas

Material complementario:

Ducati: En busca de la magia (B)

Mitchell, Jordan; Cassiman, Bruno

Suplemento

Ducati: In Pursuit of Magic (B)

Mitchell, Jordan; Cassiman, Bruno

Suplemento

Ducati: In Pursuit of Magic (A & B) - Teaching Note

Mitchell, Jordan; Cassiman, Bruno

Nota del Instructor

Otros usuarios vieron:

Apple Inc. in 2010
Yoffie, David B.; Kim, Renee
Google Inc.
Edelman, Benjamin; Eisenmann, Thomas R.
PepsiCo's Restaurants
Montgomery, Cynthia A.; Magnani, Dianna