Bienvenido a IESE Publishing

Dell Computer: Back to the Future

Zimmerman, Alan

Dell Computer: Back to the Future

CASO

DARDEN-OM1325-E

SERVICIOS Y OPERACIONES

INGLéS

Descripción:

This case tells the story of Dell Computer Corporation, from its beginning, in 1983, through 2007. It describes the famous "Dell Way" process, which uses just-in-time inventory management and lean-production principles, together with direct sales and real-time information management. It also describes Dell's challenges: globalization, new technologies, and evolving market trends.

Número de páginas

18

Palabras clave

mass customization

Fecha de publicación

11/02/2008

Availability: En existencia

6,75 €
Regístrate y disfruta tus ventajas

Otros usuarios vieron:

Zara: moda rápida
Ghemawat, Pankaj; Nueno, Jose Luis
La Fageda (Spanish Version)
Arenas, Daniel; Lamolia, Laura; Vernis, Alfred
Zappos.com 2009: Clothing, Customer Service, and Company Culture
Frei, Frances X.; Ely, Robin J.; Winig, Laura