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Carnival Cruise Lines

Applegate, Lynda M.; Kwortnik, Robert J.; Piccoli, Gabriele

Carnival Cruise Lines

CASO

HBS-9806015-E

DIRECCIóN ESTRATéGICA

INGLéS

Descripción:

Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide how to leverage such a wealth of data to improve firm performance through customer targeting and acquisition, customer retention, and customer profitability strategies.

Número de páginas

32

Zona geográfica

United States

Fecha de publicación

07/07/2005

Fecha de revisión

24/04/2006

Availability: En existencia

6,75 €
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