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American Connector Co. (A)

Arora, Namrata; Iyer, Lakshmi

American Connector Co. (A)

CASO

HBS-9693035-E

LIDERAZGO Y DIRECCIóN DE PERSONAS

INGLéS

Descripción:

In January 2010, Fox Star Studios is preparing to release the Bollywood film My Name is Khan in Indian and international markets. What strategies should the company adopt to protect their intellectual property? How much should the company invest in anti-piracy initiatives? Should releases be restricted only to more secure digital screens? Should the company be concerned about the frequent comparisons of the movie with Forrest Gump, in light of several recent cases of Hollywood studios suing Bollywood producers for plagiarism?
Teaching note Sí
También disponible en: ESPAÑOL

Número de páginas

18

Palabras clave

Crime, Intellectual capital

Zona geográfica

California;India

Fecha de publicación

18/11/2010

Fecha de revisión

25/02/2011

Availability: En existencia

6,75 €
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