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Pennies From Heaven? Strategic Turnaround at J.C. Penney

Maoret, Massimo; Martin Romano, Cristina; Ferraro, Fabrizio

Pennies From Heaven? Strategic Turnaround at J.C. Penney

CASE

SM-1665-E

STRATEGY , INNOVATION AND CHANGE , LEADERSHIP AND PEOPLE MANAGEMENT

ENGLISH

Description:

The case discusses the formulation and implementation of the strategic turnaround of J.C. Penney, a major U.S. retailer, by Ron Johnson, a star executive who previously led the creation and expansion of the Apple Store. The turnaround is bold and far-reaching, raising questions about whether it will work or not.

Geographical area

Estados Unidos

Publication date

10 May 2018

Availability: In stock

€6.75
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