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Niagara Health System: An Innovative Communications Strategy (A)

Anne Snowdon; Alexander Smith; Andrew Scarffe

Niagara Health System: An Innovative Communications Strategy (A)






This case chronicles three major challenges faced by the Niagara Health System, a seven-hospital network in the Niagara region in the province of Ontario, Canada. An interim chief communications officer has joined the Niagara Health System team on secondment to help with communications issues during a C. difficile outbreak. He soon realizes that the public communication issues were not isolated to this outbreak, but rather continued a trend of poor relationships with local media and the public. The case examines the field of hospital communications in Ontario, including trends and best practices, a history of communications struggles at the Niagara Health System, strategy options and considerations to manage the C. difficile outbreak and strategies to improve trust and reputation. See supplement 9B15M023.

Year of the event

Health Care Services;

Number of pages


Geographical area


Publication date

31 Mar 2015

Date of review

30 Nov 1999

Availability: In stock

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