Welcome to IESE Publishing

General Electric in 2017: Naming and Claiming the Industrial Internet

Siegel, R; Lehman, C

General Electric in 2017: Naming and Claiming the Industrial Internet

CASE

SGSB-SM288-E

STRATEGY

ENGLISH

Description:

From 2010 to 2017, General Electric pivoted from an industrial behemoth to a data-driven tech company by incorporating big data analytics across all of their subsidiaries. As the world's first "digital industrial" company, it named and the Industrial Internet - the "internet of things" for manufacturing - and is poised to win big in the future, as the current CEO, Jeff Immelt, hands over the reins to his predecessor, John Flannery.

Number of pages

21

Geographical area

California, Connecticut

Publication date

6 Nov 2017

Availability: In stock

€6.75
Register and enjoy benefits