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Ducati: In Pursuit of Magic (A)

Mitchell, Jordan; Cassiman, Bruno

Ducati: In Pursuit of Magic (A)

CASE

DG-1507-E

STRATEGY , INNOVATION AND CHANGE

ENGLISH

Description:

As of early 2006, Federico Minoli, CEO of Italian motorcycle maker Ducati, is considering different strategic options. Having led the company through one major turnaround from 1996 to 2001, Minoli has seen Ducati's revenues stagnate from 2002 to 2005. Minoli is forming a plan for the "relaunch" of Ducati and will be presenting it to investors for support of an ¿80 million capital increase. In his plan, he needs to address the immediate financial concerns as well as longer-term strategic considerations.
Teaching note Yes
Also available in: ESPAÑOL

Geographical area

Italia

Publication date

24 Jan 2007

Availability: In stock

€6.75
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Supplementary material:

Ducati: En busca de la magia (B)

Mitchell, Jordan; Cassiman, Bruno

Supplement

Ducati: In Pursuit of Magic (B)

Mitchell, Jordan; Cassiman, Bruno

Supplement

Ducati: In Pursuit of Magic (A & B) - Teaching Note

Mitchell, Jordan; Cassiman, Bruno

Instructor's Note

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