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Highlights
When European technology giant SAP decided to enter consulting, it came up with a novel way to capture the competencies it required. The company decided to set up the Business Transformation Academy, ...
Highlights
Austrian energy retailer EVN faced enormous changes in the competitive dynamics of its market following the EU’s liberalization of the sector in the 1990s. The company faced a rapidly shrinking mark...
News
IESE Publishing is growing and broadening our selection with a website specializing in Latin America, which offers the best business case studies from Latin American schools or based on companies from...
News
If you are a professor and are on the faculty at a university academic institution, IESE Publishing gives you the opportunity to consult and download available documents, free of charge, for reference...
News
IESE Publishing has been updated for you. We’ve revamped our design and services to make it much easier to purchase or access orders and documents
Highlights
One of the most urgent problems confronting many governments today is high unemployment, which has given rise to worker frustration, as evidenced by the international Occupy movements. The latest issu...
Holidays
This year, we have been working on updating IESE Publishing for you. We’ve revamped our design and services to make it much easier to purchase or access orders and documents. We appreciate your pati...
News
IESE Publishing has been updated for you. We’ve revamped our design and services to make it much easier to purchase or access orders and documents. You can see these improvements in the “My accoun...
Highlights
With their minds on the crisis and other day-to-day concerns, most executives aren't thinking about the big issues their companies are likely to face over the next few decades. However, there is a ser...

Easter Holidays

2012-03-30

Holidays
On March 31 we begin our Easter holidays. During this period we will be running a limited service. Between April 6 and 9 there will be no service available.
Highlights
After a tragedy like the sinking of the Titanic, which occurred exactly one hundred years ago, the facts normally point not to one single cause but to a chain of errors and misfortunes. Misfortunes ar...
Highlights
Why are rewards so massively unbalanced in favor of shareholders and top management? And why is it that the top managers of floundering firms, or even firms that go belly up under their stewardship, n...
Holidays
We would like to inform you that IESE Publishing will follow a summer schedule from July 2nd to August 31st. During these two months the customer service hours will be from 8 to 2:30 p.m. (Central Eur...
Highlights
Apple has sold millions of iPhones around the world, forcing the competition to follow their lead. On the fifth anniversary of its launch, we look back on a case focusing on the difficult beginnings o...
Highlights
At a time when banks are merging, eliminating branches or being nationalized, does it make sense to create a new retail bank? Is it possible to do so following a model of service that differs from tho...
Highlights
How can you make creative ideas into opportunities that generate value for the company? IESE Insight magazine’s new dossier shows you how to manage innovation in order to get back on the path to gro...
News
IESE Publishing participated in theAACSBEuropean Annual Conference held in Barcelona from 25 to 27 October. The conference brought together the most influential business schools in Europe in order to ...
Holidays
This year, we have been working on our services for you. We welcome your suggestions and comments.. We will continue to refine our services and process for you throughout 2012.
Highlights
With IESE Insight review, you’ll never let a good crisis go to waste. At the close of another year marked by crisis, thelatest issue of the IESE Insight management review is packed with plenty of to...
Highlights
The creativity of a counteroffer in a negotiation appears to be the most significant variable influencing the success of the final deal. With that in mind, the author proposes five strategies to help ...
Case Method
Knowing how to analyze business problems, reconcile different perspectives, decide on a course of action, and persuade others are the key skills to successfully exercising the management profession.
Case Method
The case analyses Coca-Cola Spain's use of social media and Web 2.0 to reach audiences that are no longer tuning in to mass media. It also discusses the similarities and differences between various so...
Highlights
The case "Voltium, Inc.," written by IESE professors José Ramón Pin, Guido Stein and Juan Carlos Vázquez-Dodero in collaboration with Eloy del Potro, has been recognized by the European Foundation ...
Holidays
Over the Easter holidays we will only be able to offer a technical service related to the download of documents. That service will be held between 8:30 and 16:00 (GMT +01:00). We recommend that you us...
Highlights
The latest issue of the IESE Insight Review makes important contributions to the debate about how we can avoid the mistakes of the crisis and usher in a new, more sustainable age of capitalism, where ...
Highlights
Don't miss the lastest case of Prof. Marc Sachon. This case talks about Media Markt, the European electronics and home appliance giant, who, after its first failed attempt, is ready to reintroduce it...
Promotions
In celebration of UNESCO World Book Day on April 23, IESE Publishing is delighted to offer you a free issue of IESE Insight magazine, full of essential reading and practical management tips.
Holidays
We will follow our summer schedule from July 1st to August 31st. During these two months the customer service hours will be from 8 to 2:30 p.m. (Central European Time).
Highlights
Companies sometimes make short-term marketing decisions without understanding the longer-term implications for their customer base. In this article, the author explains how to design and implement a c...
Highlights
Which of these companies would you say is the most customer-centric: Starbucks or Apple? The answer, according to the latest issue of IESE Insight magazine, is neither.
Highlights
Ghana is a small but politically stable English-speaking country. Its economy showed the highest worldwide growth for 2011. The country is considered a hub given that it is surrounded by very importan...
Highlights
The latest issue of IESE Insight magazine is designed to help managers understand the various dimensions of digital transformation, and learn which skills are needed to navigate the seas of change suc...
Highlights
Is it possible to use digital channels to sell a product that costs, on average, one million euros? This is the challenge facing Hiperbaric, a small company based in Burgos, with barely fifty employee...
News
Paralysis, turmoil, conformism, breakup… teams are always at risk because creating and leading them are not easy tasks.
Case Method
From the very start the case study has formed the basis of IESE's teaching philosophy as it fosters debate and gives students the opportunity to learn to solve problems through real life business situ...
Holidays
The IESE Publishing Team wishes you a Merry Christmas and a Happy New Year 2014.
News
We begin the New Year with a list of 2013’s best-selling cases. The list includes a wide range of areas, from social media to ethics to emerging markets, but entrepreneurship and strategy dominate t...
Highlights
We all make decisions every day, some of little importance, some with long-lasting impact. The ability to make good decisions is a defining trait of managers and leaders, and we need to work constantl...
News
We know it can be difficult to find the right time to sit down in front of the computer or take a printed case study with you. That’s why we’re launching a new option specially designed for those ...
Highlights
Ericsson applies the principles of "flow" to retain employees; Microsoft, to improve the customer experience. Flow is a state of mind that improves the work environment, increases productivity and con...
Highlights
The horse meat scandal of 2013 seriously dented public trust in the European food industry, and embroiled many producers, suppliers and supermarkets in lawsuits over who was to blame. A case study by ...
Highlights
Japanese-honed techniques, such as 5S, hoshin kanri, taguchi, jidoka and takt time, are behind such manufacturing approaches as just in time and lean manufacturing. A technical note by IESE's Rocio Ar...
Highlights
Making a positive impact at work – and in the world – is especially important during these trying times. To build effective teams, increase employee satisfaction and get more done require certain ...
Highlights
If you have ever finished a presentation to a polite smattering of applause, you probably didn't start out by asking yourself the right questions. As IESE's Conor Neill explains, most communication fa...
Highlights
Studies of organizations that have achieved unexpected and exceptional levels of success, in spite of the difficult economic situations they face, reveal a common denominator.
Holidays
Over the Easter holidays we will only be able to offer a technical service related to the download of documents. That service will be held between 8:30 and 14:30 (GMT +01:00). We recommend that you us...
Highlights
For all the hype surrounding bitcoin, relatively few companies actually accept it for payments. Will bitcoin be able to find favor in South American hotels where credit cards payments can be delayed a...
Highlights
Imagine being the CEO of Herbalife, the global nutrition product company, during its most tumultuous of times. This IESE case study examines how Herbalife is being fought over by three of the world's ...
Highlights
In the Quechua language, Wayra means wind, a fitting name for a venture whose mission is to bring a breath of fresh air to the telecom giant Telefónica.

Wishbuuk

2014-05-19

Highlights
The Spanish digital marketing agency Flash2Flash (F2F) had an excellent track record in e-commerce, developing online shops for various brands, and helping them to create Facebook fan pages to attract...
Highlights
This issue of IESE Insight invites readers to reflect on facets of corporate governance -- on mission and values, leadership development and transparency. We also tackle the dreaded annual performance...
Holidays
We would like to inform you that IESE Publishing will follow a summer schedule from June 30th to August 31st. During these two months the customer service hours will be from 8 to 2:30 p.m.
News
Corporate Finance Essentials will enable you to understand key financial issues related to companies, investors, and the interaction between them in the capital markets. By the end of this course you ...
Case Method
Ideally, a case study should involve a well-known company that is undergoing significant change, says IESE Prof. Marc Sachon, which is why he chose to present the case of Media Markt, a retailer tradi...
Case Method
“The harder I work, the luckier I get,” says Randall Krantz, and IESE MBA alumnus who is now the subject of a case study. As well as making your own luck, Krantz insists on the importance of asses...
Highlights
In order to differentiate yourself in the media market you first have to make sure that the rest of your team know what your strategy is, Steve Capus, Executive Editor of CBS News, said during the Fas...
Highlights
The world's greenest city: this was Gregor Robertson's goal for Vancouver when elected mayor in 2008. He set 2020 as the deadline to reduce greenhouse gas emissions by 33 percent and fill the city wit...
Highlights
We are living through times of transition: politically, economically and socially. Today’s challenges require agile, entrepreneurial solutions. Issue 22 of IESE Insight magazine will inspire you to ...
Highlights
Tracking mobile devices via GPS, Bluetooth and Wi-Fi allows digital marketing to reach people locally and tempt them with custom messages.
Highlights
How will your decision affect your company's bottom line?
Highlights
When executives take on new leadership positions, their ability to be effective is assumed.
Highlights
An approach to help risk managers evaluate and control the amount of money that lenders grant to borrowers
Case Method
How should Torres Winery structure the value proposition for its non-alcoholic white Natureo?
News
Do it well and spread the word, because it doesn't exist unless it is communicated.
Holidays
The IESE Publishing Team wishes you a Merry Christmas and a Happy New Year 2015.
Highlights
As digital density increases to encompass more and more social and business interactions, leaders need to adapt to have a digital mind-set.
Highlights
Running a business can be tough, but the best CEOs find ways to transform their challenges into new sources of competitive advantage.
Case Method
Will Spotify be able to remain a leader in digital distribution or will it end up being gobbled up by its giant rivals?

Best Sellers 2014

2015-01-12

News
Social media, alliances, ethics… these are just a few of the key words from the best-selling articles of 2014.
Holidays
Over the Easter holidays we will only be able to offer a technical service related to the download of documents. That service will be held between 8:30 and 14:30 (GMT +01:00). We recommend that you us...
Highlights
IESE Insight builds on ties with Africa to offer tips for doing business there.
Promotions
In celebration of UNESCO World Book Day on April 23, IESE Publishing is delighted to offer you a free issue of IESE Insight magazine.
News
One essential skill that can help us to resolve deadlocks and identify true potential of a situation is Creativity.
Case Method
Swarovski has built a global reputation as a luxury crystal jeweler. How can it streamline its supply chain without adding new complications or tarnishing its brand in the process?
News
To mark its 25th issue, the latest IESE Insight magazine presents a compilation of six years’ worth of winning insights by IESE professors published since the magazine’s inception.
Highlights
IESE Insight is for all managers looking to give their enterprise a tune-up

Working in Iraq

2015-06-30

Highlights
In February 2015, Baghdad's decade-old curfew was finally lifted -- a sign that life might be getting back to normal. But the same day, violence once again gripped the nation. In a very personal case ...
Holidays
We would like to inform you that IESE Publishing will follow a summer schedule from July 1st to August 31st
Highlights
Three Spanish students at Columbia Business School in New York had an idea and launched a startup in early 2010. When they graduated later that year, they changed their original idea to fuel growth. A...
Highlights
The last century gave rise to three key management models for streamlining operations...
Highlights
Teaming is a successful online platform that raises micro-donations for more than 1,500 social causes.
Highlights
The illuminating ideas in IESE Insight will help you set a course to take your leadership higher.
News
With the incorporation of the Darden and Ivey collections in English, our catalog has now passed the 30,000-document mark.
Highlights
We’ve interviewed two IESE professors who have extensive experience with the company’s business model so they can help us understand the key elements of the platform’s business model.
Case Method
This quarter you have the chance to put yourself in the shoes of renowned brand Michael Kors.
Highlights
How can you optimize the price of a product or service? Julián Villanueva, José Antonio Segarra and Iciar Ferrer outline the variables to keep in mind and explain how to tailor your pricing policy. ...
News
The ability to create and lead a high-performance team is crucial in a senior manager’s path to the top.
Holidays
The IESE Publishing Team wishes you a Merry Christmas and a Happy New Year 2016.
Promotions
To celebrate Christmas with you we would like to give an 80% discount on the purchase of the case.
Highlights
Suchard had no rival in the chocolate turrón market. Every Christmastime in Spain
Highlights
Start the new year right with an ethical approach to management
Highlights
5 Business Trends to Reflect on in 2016
Case Method
It’s 2014 and Jeroen Merchiers is studying how to expand the accommodations on offer in the Mediterranean region
Highlights
Balancing global growth and local concerns is one of the top challenges for Airbnb.
Highlights
Does the future lie in China or Mexico?
News
Traditional approaches to problem solving are failing to deliver.
Highlights
Up to 58 percent of smartphone users have shopped with their phone at some point, making the mobile market a force that cannot be ignored. But how should companies adapt their marketing strategies to ...
News
From now on, you can find cases in English from the Stanford Graduate School, Darden School of Business and Ivey Business School on our site.
Highlights
Now playing with the Chicago Bulls, the Spanish basketball player has managed to fill his career with successes. Which have been his best moves?
Highlights
Anticipate business risks and seize their upside opportunity with the latest IESE Insight
Promotions
April 23rd is the date chosen by UNESCO to celebrate World Book Day and promote reading.
Collections
Thisn groupe of notes introduce the basics of financial accounting. By the end, you will be able to understand and interpret simple financial statements.
Case Method
Three Spanish MBA students at Columbia Business School in New York City had the idea to monetize the sharing of wedding photos online.
Highlights
Do sneakers and a fire extinguisher have anything in common? For BCN Brand they do. This Barcelona-based company created in 2012 has put its curious portfolio of products in eight countries in just th...
News
Nowadays, entrepreneurship has a lot of myths and misconceptions.
News
How do we make people remember our brand and like us to the point that they recommend it to their peers?
News
If you had €1000 and you could invest that money in someone's future, who would you bet on?
News
It may seem that we're living in a borderless world where ideas, goods and people flow freely from nation to nation.
News
What are the basic values for selling? Can brands dream? Professor Xavier Oliver reveals the secret to a brands' successful route.
News
Every once in awhile, a sports team comes along that defies the odds against them.
News
Many multinationals are excellent in understanding their own businesses, but fail miserably at reading their surroundings
News
After years of experience working with management teams, Carlos has discovered that most managers prefer not to trust their subordinates with important decisions, and at the same time cannot accept wh...
Case Method
The International Faculty Program of IESE began in 1991 and since then it has educated more than 500 professors from over 70 countries – most from emerging countries – in Africa, Asia, Europe and ...
News
There are incredible innovations being introduced in the field of Medicine every day.
News
IESE case that analyzes purchasing an HP cloud solution wins EFMD Case Writing Award in the category of Supply Chain Management.
Highlights
The latest IESE Insight management review is all about people -- encouraging them, with their individual motivations and autonomy, to work toward the shared objective of serving other people.
News
Hillary Clinton is the first female presidential nominee of a major political party in history
Holidays
IESE Publishing will follow a summer schedule from July 1st to August 31st.
Case Method
Recruit Group has grown by releasing young talent to get on with the job. But as the business grows more complex, is it time to adjust the management model? Or is it a case of "if it ain't broke, don'...
Highlights
Taking on a new management position can create certain doubts and insecurities. A clash between expectations and reality is almost inevitable -- but it can be minimized. Professor Guido Stein offers 1...
Highlights
As you grow in an organization, your span of control increases, says Silvio Napoli, likening management to playing pool. One has to learn to influence others more than just doing everything yourself. ...
Highlights
The sharing economy is shaping up to be one of the greatest business revolutions of our times. If you’re not affected yet, you will be.
Case Method
The multinational food company Almuri was considering migrating to the cloud to cut costs and gain flexibility. Was Hewlett-Packard's hybrid cloud model the best choice? What adjustments would be requ...
News
Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet. Business is measured in months and quarters. Sustai...
News
Corporate Finance Essentials will enable you to understand key financial issues related to companies, investors, and the interaction between them in the capital markets.
News
Financial Accounting is often called the language of business; it is the language that managers use to communicate the firm's financial and economic information to external parties such as shareholder...
News
Peter Drucker, a pioneer in the field of management, once said that people have a perverse tendency to behave like human beings.
Holidays
We would like to inform you that on December 22nd we begin our Christmas holidays. During this period we will be running a limited service.
News
Business leaders should plan for volatility and Industry 4.0 disruption.
Highlights
The nature of work is changing, but don’t panic. The latest IESE Insight will make sure you are prepared.
Highlights
Learn how to better recruit, develop and retain top millennial talent in the years to come

Best Sellers 2016

2017-01-26

News
Los productos más vendidos del año.

World Book Day 2017

2017-03-17

News
April 23rd is the World Book Day, organized by the UNESCO to promote reading, publishing and copyright. The date was chosen because is also the anniversary of the death of William Shakespeare and Migu...
Highlights
Break out of your bubble and learn to manage better in a digital age.
Case Method
Optimized production and unprecedented personalization: the promise of 3-D printing is tempting for an exclusive eyewear manufacturer like Etnia Barcelona. But with the technology's full potential sti...
News
For more than a decade, IESE Insight, the knowledge portal of IESE, has been serving up cutting-edge business research from IESE faculty and colleagues. Now it has been made even more accessible, with...
Holidays
From July 1st to August 31st the customer service hours will be from 8 to 2:30 p.m. (Central European Time).
Highlights
You may have heard people talk about Industry 4.0 and the Internet of Things. Do you know what they mean?
Holidays
Are you having problems downloading a document?
Highlights
Web 2.0 has changed how we look for, compare and acquire products and services. Building on this change in behavior, a new form of marketing works to attract customers organically instead of trying to...
Highlights
A winning partnership: the public and private sectors need each other now more than ever.