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Dennis Hightower: Walt Disney's Transnational Manager

Nanda, Ashish

Dennis Hightower: Walt Disney's Transnational Manager






Describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. Focuses on how he has established a regional office and knit local operations closer together, the benefits that the process has generated, but also the tensions it has created within the organization. The case ends with Hightower contemplating whether he should be changing directions, given the emerging strategic and organizational challenges.
Also available in: ESPAÑOL

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Publication date

11 Nov 1994

Date of review

27 Jun 1996

Availability: In stock

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