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Country Market Collection: A Case of Channel Conflict

Whitler, Kimberly A.; Raggio, Randle D.

Country Market Collection: A Case of Channel Conflict

CASE

DARDEN-M0942-E

MARKETING

ENGLISH

Description:

Ashton Thyme's, an upscale furniture boutique in Athens, Georgia, has been granted exclusive territory to sell antique-reproduction furniture from Country Market Collection. But a customer has found the same Country Market Collection products Ashton Thyme's carries for a lower price online. The customer offered Ashton Thyme's the opportunity to match the online price, which the manager declined. This situation prompts an angry call from the manager to the owner of Country Market Collection, arguing that sales to websites infringe on Ashton Thyme's exclusive territory rights.

Year of the event

2017

Number of pages

4

Publication date

11 Sep 2017

Availability: In stock

€6.75
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