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Amazon: Balancing Customer Centricity with Employee Engagement

Tatge, Larisa; Lago, Alejandro; Ribera, Jaume

Amazon: Balancing Customer Centricity with Employee Engagement

CASE

P-1165-E

INNOVATION AND CHANGE , SERVICE AND OPERATIONS MANAGEMENT

ENGLISH

Description:

Amazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapid growth while maintaining the motivation, innovative spirit and employee commitment to reach its goals with regards to its customers.
Also available in: ESPAÑOL

Geographical area

Estados Unidos

Publication date

15 Sep 2017

Availability: In stock

€6.75
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