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Additive Manufacturing at Etnia Barcelona

Calvo, Eduard; Lago, Alejandro; Sabrià, Frederic

Additive Manufacturing at Etnia Barcelona

CASE

P-1155-E

BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY , ENTREPRENEURSHIP , SERVICE AND OPERATIONS MANAGEMENT

ENGLISH

Description:

Etnia Barcelona, a niche manufacturer of high-quality fashion eyewear, is considering its next move in light of the advances being made in additive manufacturing, which could require the company to rethink everything from product design to capacity footprint and logistics. The case covers the company's design-to-sale process, raw material procurement, and manufacturing operations. Etnia Barcelona has seen steady growth in revenues since its founding in 2001 and forecasts are positive, but will it fall behind the competition if it fails to accept that 3D printing could completely disrupt the sector?
Also available in: ESPAÑOL

Geographical area

España

Publication date

21 Oct 2016

Availability: In stock

€6.75
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Optimized production and unprecedented personalization: the promise of 3-D printing is tempting for an exclusive eyewear manufacturer like Etnia Barcelona. But with the technology's full potential still years away, is now the time to abandon current production plans and bet on the future?