Now at IESEP: ESE - Escuela de Negocios cases
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IESE Publishing now offers some 20,500 documents on line, including more than 20 new high-quality cases published by ESE - Escuela de Negocios, the prestigious business school of Chile. ESE cases cover a wide range of business topics: union negotiations, company valuation, creating a strategic map, statutory regulations in the distribution sector and the remuneration of sales teams. Boost your knowledge using such cases as how Coca-Cola launched the grapefruit soft drink Quatro in Chile; the keys behind the establishment of CMPC Celulosa, the oldest wood pulp producer for paper products in Chile; and the strategy for the threatened LAN national airline, which had to find solutions to the major changes facing the sector.
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