• •  Dirección Estratégica

    The Sense-and-Respond Alternative: Designing an Adaptive Capability HBS-7729BC-E 

    Haeckel, Stephan H.

    HBSP (USA)

• If strategy is neither a purposeful plan to make and sell offers nor a naturally emerging phenomenon, what is it? In this chapter, the author argues that
  the answer for large firms operating in highly unpredictable environments is that strategy is a design for an adaptive structure. Describing the sense-and-respond alternative to both make-and-sell and emergent strategies, he explores the idea of strategy as structure.
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• •  Dirección Estratégica

    Successful Change and the Force That Drives It HBS-4723BC-E 

    Kotter John P.

    HBSP (USA)

• In order to make it in the global marketplace, organizations must be willing to radically transform. According to John Kotter, the world's foremost expert
  on leadership, change that improves the organization at an acceptable cost requires two things: an eight-step process that creates power and motivation sufficient to overwhelm all the sources of inertia, and high-quality leadership.
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• •  Dirección Estratégica

    Bob Malott and Product Liability Law Reform HBS-386014-E 

    Weinberg, Martha Wagner

    HBSP (USA)

• Robert Malott, Chairman and CEO of FMC, must decide whether or not to continue his work on product liability law reform, an issue on which he has worked
  for almost 10 years. Malott must decide how extensive his own involvement should be and what arguments he can or should make to persuade fellow members of the Business Roundtable and other business leaders to join him.
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• •  Dirección Comercial

    Tailoring Your Strategy to Fit the Culture ART-1787-E 

    de Mooij, Marieke

    IESE (España)

• Many widely accepted management theories related to mission statements, branding and advertising are Western inventions that do not translate when companies
  go global. What plays well at home may not go down so well in foreign environments. The author recommends that a company conduct a full review of its entire global marketing strategy ¿ from its mission and vision, to its portfolio, positioning and product usage, to its communications and advertising campaigns. Throughout the discussion, she challenges managers to let go of their preconceived ideas and insistence on consistency and standardization, which they may think is being cost-effective, but in reality will never succeed in scratching consumers where they itch. To be truly effective, global marketing strategies must articulate not the culture-bound values of one particular company, but the values of the stakeholders in all of the countries where the company operates. If not, stakeholders elsewhere may have difficulties identifying with the company.
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• •  Iniciativa Emprendedora

    Diario de un paracaidista ART-1793 

    IESE Insight

    IESE (España)

• Muchos creen que el paracaidismo es un deporte de locos, pero requiere una fuerte preparación mental y una instrucción sistemática. Más aún cuando se
  salta en grupo formando figuras en el aire. Seguimos a Josep Lagares, empresario y apasionado del paracaidismo, en un día de entrenamiento.
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• •  Iniciativa Emprendedora

    Logbook of a Skydiver ART-1793-E 

    IESE Insight

    IESE (España)

• To most people, parachuting is a sport for the insane. But it actually requires tremendous mental preparation and physical training ¿ especially when
  jumping in formation.
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• •  Dirección Estratégica

    El reto de pensar en global DOS-0005 

    Kusyk, Sophia; Mooij, Marieke de; Reiche, B. Sebastian; Sánchez-Runde Sánchez, Carlos; Steers, Richard M.

    IESE (España)

• El mundo se ha hecho más pequeño pero los retos son hoy más grandes. Necesitamos pensar sin fronteras. Este dossier incluye los siguientes artículos:
  ?Descubra qué hace vibrar a sus empleados?, de Richard M. Steers y Carlos Sánchez-Runde; ?Un traje a medida de cada cultura?, de Marieke de Mooij; ?Donde fueres? haz negocios con ética?, de Sophia Kusyk; ?Bienvenido, sr. Impatriado?, de Sebastian Reiche.
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• •  Dirección Estratégica

    The Power of Global Thinking DOS-0005-E 

    Kusyk, Sophia; Mooij, Marieke de; Reiche, B. Sebastian; Sánchez-Runde Sánchez, Carlos; Steers, Richard M.

    IESE (España)

• The world may be smaller, but the challenges are bigger. Managers need a new mindset that knows no bounds. This executive dossier includes the following
  articles: "Discovering What Makes Your Employees Tick" by Richard M. Steers and Carlos Sánchez-Runde; "Tailoring Your Strategy to Fit the Culture" by Marieke de Mooij; "Learning to Navigate the Rough Seas of Ethics" by Sophia Kusyk; "Welcoming the Value That Inpatriates Bring" by Sebastian Reiche.
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• •  

    IESE Insight. Número 5. Segundo trimestre 2010 REV-5 

    IESE Insight

    IESE (España)

• En dirección de empresas, lo que funciona en una cultura no tiene por qué ser válido en otra. El número 5 de la revista IESE Insight analiza algunos de
  los retos que plantea la dirección de empresas internacionales desde la perspectiva del liderazgo, la gestión de personas, el marketing y la ética empresarial. Carlos Sánchez-Runde y Richard M. Steers revisan el papel de la cultura en el rol de los directivos y en la motivación de los empleados que operan en distintas geografías. Marieke de Mooij recomienda a los directivos abandonar su insistencia en la uniformidad y la estandarización a la hora de definir la misión de su empresa, su marca y otros conceptos clave de marketing global. Sophia Kusyk aborda tres grandes mitos que envuelven la gestión transcultural: la apelación a las costumbres locales por encima de consideraciones morales; la idea de que la tolerancia basada en el relativismo y el subjetivismo resolverá cualquier dilema; y la creencia de que los beneficios justifican los medios. Por úlitmo, Sebastian Reiche analiza el fenómeno de la impatriación y recomienda a las multinacionales un proceso para capitalizar todo su valor. En otras secciones de este número, Raúl Ibáñez y Josep María Rosanas nos hablan del proceso de creación de unos buenos indicadores de gestión, y Dominique Hanssens (UCLA) propone ampliar el marketing mix con el objetivo de atinar en el diagnóstico de los problemas de la empresa y poder así remediarlos. Además, la revista incluye una entrevista con Kevin Roberts, CEO de Saatchi & Saatchi, el relato de un día en la vida de Josep Lagares, empresario y apasionado del paracaidismo y el complicado dilema de G.ho.st, una start-up formada por israelíes y palestinos.
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• •  

    IESE Insight. Issue 5. Second quarter 2010 REV-5-E 

    IESE Insight

    IESE (España)

• Gives you the bigger mindset you need to adapt to the challenges of operating cross-culturally. Richard M. Steers and Carlos Sanchez-Runde explore the
  implications of culture for managing and motivating employees around the world. Marieke de Mooij urges managers to take a culturally segmented approach in their global marketing effort. Sophia Kusyk challenges three myths about doing business across cultures and provides some ethical decision-making tools. B. Sebastian Reiche identifies vital criteria to leverage the skills and knowledge that subsidiary staff brings to headquarters. Elsewhere in this magazine, Dominique Hanssens prescribes better marketing strategies to turn around a sick brand during periods of reduced consumption; and Raúl Ibáñez and Josep M. Rosanas examine management planning and control systems to help executives use them more wisely. Other articles touch on sustainability: Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, considers it ¿the biggest idea of our time¿ and ¿the next big imperative¿; while Robert G. Eccles, of Harvard Business School, notes a clear trend in most industries and most countries toward integrating sustainability into the company¿s core operations and processes: Get ready, he says, or get left behind! There¿s also a business case on an Israeli/Palestinian start-up, with three executives pondering whether such an unlikely joint venture in this part of the world might actually generate peace as well as profit. We go jumping with parachuting enthusiast and entrepreneur Josep Lagares and learn about the importance of training, teamwork and backup. And Joan Enric Ricart pays tribute to the enduring management legacy of the late, great C.K. Prahalad.
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