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Dirección Estratégica

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    • Caso / Dirección Estratégica

    • Bertelsmann: The Ownership Question

    • Neumann, Frederic A.; Tàpies Lloret, Josep

    • IESE (España)

Sigla: DG-1506-E
Resumen:
Leaders of Bertelsmann AG (BAG), the fifth largest media conglomerate worldwide and first in Europe, had a decision to make in early 2006. Under an agreement it had reached in 2001, GBL, its only shareholder not controlled by the Mohn family, had the right to sell its 25% stake on the company in the stock market, provided it did not reach an agreement with the Mohn family beforehand for a buyback of this share package for a price to be negotiated. The case briefly lines Bertelsmann's business lines, Bertelsmann's corporate culture and its governance structure in terms of family and business control. Afterwards, the conditions of both alternatives and their consequences for the company are described (IPO vs. share buyback). Students are expected to deliver a well-rounded rationale for their decision, if they were in the shoes of Gunter Thielen, CEO of Bertelsmann, protagonist of the case.

Palabras clave:  Top Management; Family-owned Business; Mergers and Acquisitions; Board of Directors; Communication
Áreas:  Corporate Governance; Knowledge and Communication; Strategy
Departamento:  Dirección Estratégica
Año de los hechos: 2005-2006 Área geográfica: Germany
Nº de páginas: 15 Fecha de publicación: 31/01/2007 Fecha de revisión: N/A Idioma: Inglés
Material complementario:
Nota del instructor: DGT-53; DGT-53-E


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