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Dirección Estratégica

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    • Caso / Dirección Estratégica

    • The Freeplay Energy Group and Foundation (A)

    • Coles E.; Mair, Johanna

    • IESE (España)

Sigla: DG-1467-E
Resumen:
The Freeplay Energy Group was founded in 1995 to produce wind up radios. The company produced its first radios in 1996. It took its social responsibilities seriously from the beginning and in 1998 founded the Freeplay Foundation to enable the sustained delivery of radio information and education to the most vulnerable populations via self-powered radios. The company has transformed itself from a vertically integrated organization with internal responsibility for all business areas into a business-to-business energy company using outsourcing where appropriate and focusing on the core areas of design, development and marketing. The Freeplay Foundation funded the development of the Lifeline radio, the first radio developed specifically for the humanitarian sector which was successfully launched in April 2003. At the beginning of 2004 The Freeplay Energy Group and the Freeplay Foundation faced important decisions about their future to ensure the future growth and sustainability of both organizations.

Palabras clave:  Underdevelopment; Social Responsçibility; Entrepreneurs
Áreas:  Strategy
Departamento:  Dirección Estratégica
Año de los hechos: 1994-2004 Área geográfica: South Africa, United Kingdom
Nº de páginas: 22 Fecha de publicación: 10/09/2004 Fecha de revisión: N/A Idioma: Inglés
Material complementario: DG-1501-E
Nota del instructor: DGT-56-E


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