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Dirección Estratégica

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    • Caso / Dirección Estratégica

    • Entropy International. Enabling businesses to make a contribution to sustainable development

    • Seelos, Christian; Mair, Johanna

    • IESE (España)

Sigla: DG-1454-E
Resumen:
This case documents the circumstances of managing the growth phase of a start-up company. Entropy International faces the unique challenges and opportunities of social entrepreneurship but also entrepreneurship in general. Founded by a visionary environmental activist in 1996 as an environmental consulting boutique in the United Kingdom, Entropy grew with the emerging needs of large multinational corporations to publicly report on and minimize the environmental and social impacts of their operations. Entropy started out as a two-person consultancy to become the market leader in Europe, selling an integrated environmental, health and safety, quality control and reporting suite. At the time of the case (March 2003), Entropy employed 30 people and expected revenues of 1.6 million pounds for fiscal year 2003.

Palabras clave:  Environment; Sustainable Development; Social Responsçibility; Entrepreneurs
Áreas:  Strategy
Departamento:  Dirección Estratégica
Año de los hechos: 1996-2003 Área geográfica: United Kingdom
Nº de páginas: 21 Fecha de publicación: 12/12/2003 Fecha de revisión: N/A Idioma: Inglés
Material complementario:
Nota del instructor: DGT-33-E


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