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IESE PUBLISHING - Capítulos de Libro
IESE Publishing >
Capítulos de Libro
IESE Publishing pone a su alcance los capítulos de los libros más populares de Harvard Business School Press. No busque más y descubra las respuestas de autores como Kaplan, Christensen o Ulrich con un solo clic. Descargue sólo lo que para usted es esencial.
También encontrará los artículos de la colección BIGE ( Biblioteca IESE de Gestión de Empresas ).
Dirección Estratégica
Innovator's Guide to Growth: Putting Disruptive Innovation to Work
Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
HBSP (USA)
Capítulos:
Introduction: Your Guide to Growth
HBS-4546BC-E
Precursors to Innovation: Uncovering New Routes for Growth
HBS-4547BC-E
Identifying Nonconsumers: Uncovering New Routes for Growth
HBS-4548BC-E
Identifying Overshot Customers: Uncovering New Routes for Growth
HBS-4549BC-E
Identifying Jobs to Be Done: Uncovering New Routes for Growth
HBS-4550BC-E
Developing Disruptive Ideas
HBS-4551BC-E
Assessing a Strategy's Fit with a Pattern: Pattern-Based Analysis of Disruptive Ideas
HBS-4552BC-E
Mastering Emergent Strategies: Taking Uncertain Ideas Forward
HBS-4553BC-E
Assembling and Managing Project Teams: Realizing Disruptive Potential
HBS-4554BC-E
Organizing to Innovate: Building Your Innovation Capability
HBS-4555BC-E
Innovation Metrics
HBS-4556BC-E
Principles and Patterns of Disruptive Innovation
HBS-4557BC-E
Frequently Asked Questions: The Innovator's Guide to Growth
HBS-4558BC-E
Dirección Estratégica
Total Leadership: Be a Better Leader, Have a Richer Life
Stewart D. Friedman
HBSP (USA)
Capítulos:
The Total Leadership Experience
HBS-4572BC-E
Clarify What's Important to You: Leadership with Authenticity
HBS-4573BC-E
Take the Four-Way View: Leadership with Authenticity
HBS-4574BC-E
Respect the Whole Person: Leadership with Integrity
HBS-4575BC-E
Talk to Your Stakeholders: Leadership with Integrity
HBS-4576BC-E
Design Experiments: Leading Change with Creativity
HBS-4577BC-E
Bring Others Along With You: Leading Change with Creativity
HBS-4578BC-E
Reflect and Grow: Assessing the Results of Your Total Leadership Experience
HBS-4579BC-E
Your Total Leadership Coaching Network
HBS-4580BC-E
Scoring Four-Way Wins With Total Leadership in Your Organization
HBS-4581BC-E
Dirección Comercial
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Gerald Zaltman, Lindsay H. Zaltman
HBSP (USA)
Capítulos:
Undressing the Mind of the Consumer: Introduction to Deep Metaphors
HBS-4451BC-E
How to Think Deeply: A Brief Guide to Overcoming Your Depth Deficit
HBS-4452BC-E
Foundations of Deep Metaphors: How Managers Benefit from Discovering Consumer Similarities
HBS-4453BC-E
Balance: How Justice, Equilibrium, and the Interplay of Elements Affect Consumer Thinking
HBS-4454BC-E
Transformation: How Changes in Substance and Circumstances Affect Consumer Thinking
HBS-4455BC-E
Journey: How the Meeting of Past, Present, and Future Affects Consumer Thinking
HBS-4456BC-E
Container: How Inclusion, Exclusion, and Other Boundaries Affect Consumer Thinking
HBS-4457BC-E
Connection: How the Need to Relate to Oneself and Others Affects Consumer Thinking
HBS-4458BC-E
Resource: How Acquisitions and Their Consequences Affect Consumer Thinking
HBS-4459BC-E
Control: How the Sense of Mastery, Vulnerability, and Well-Being Affects Consumer Thinking
HBS-4460BC-E
Deep Metaphors at Work: A Strategy for Workable Wondering--Understanding the Minds of Consumers
HBS-4461BC-E
Dirección Estratégica
Groundswell
Charlene Li, Josh Bernoff
HBSP (USA)
Capítulos:
Why the Groundswell--and Why Now?: Social Technologies Are Here to Stay
HBS-9895BC-E
Jujitsu and the Technologies of the Groundswell: Understanding the World of Social Technologies
HBS-9968BC-E
The Social Technographics Profile: Grouping Customers Based on Online Activities
HBS-9969BC-E
Strategies for Tapping the Groundswell: Leverage Social Technologies
HBS-9970BC-E
Listening to the Groundswell: Using Social Technologies for Research
HBS-9971BC-E
Talking with the Groundswell: Using Social Technologies for Marketing and PR
HBS-9972BC-E
Energizing the Groundswell: Tapping into the Power of Word of Mouth Online
HBS-9973BC-E
Helping the Groundswell Support Itself: Customers Supporting Customers Through Social Technologies
HBS-9974BC-E
Embracing the Groundswell: Innovating with Help From Your Customers
HBS-9975BC-E
How Connecting with the Groundswell Transforms Your Company: Embracing Social Technologies in Your Business
HBS-9976BC-E
The Groundswell Inside Your Company: Using Social Technologies to Engage Employees
HBS-9977BC-E
The Future of the Groundswell: How Advances in Social Technologies Will Continue to Shape Business
HBS-9978BC-E
Dirección Estratégica
Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates
Peter Skarzynski, Rowan Gibson
HBSP (USA)
Capítulos:
The New Innovation Challenge
HBS-5116BC-E
Creating the Preconditions for Innovation
HBS-5114BC-E
Building a Foundation of Novel Strategic Insights: Making Innovation a Systematic Capability
HBS-5127BC-E
Producing a Torrent of New Opportunities: Enlarging and Enhancing the Innovation Pipeline
HBS-5113BC-E
Innovating Across the Business Model
HBS-5112BC-E
Asking the Right Questions at the Right Time: Evaluating New Growth Opportunities
HBS-5111BC-E
Constructing an Innovation Architecture
HBS-5110BC-E
Managing and Multiplying Resources: Maximizing the Return on Innovation
HBS-5109BC-E
Pacing and Derisking Innovation Investments
HBS-5126BC-E
Dynamically Balancing Supply and Demand: Driving Innovation to the Core
HBS-5107BC-E
Building a Systemic Innovation Capability
HBS-5106BC-E
Making Innovation Sustainable
HBS-5095BC-E
Dirección de Personas en las Organizaciones
Retire Retirement: Career Strategies for the Boomer Generation
Tamara Erickson
HBSP (USA)
Capítulos:
Introduction: New Career Opportunities for the Boomer Generation
HBS-5100BC-E
Why Do You Think What You Think?: Boomers' Views on Work and the World
HBS-5099BC-E
Challenge Your Assumptions--and Your Employer's: How Boomers Can Benefit from the Changing Workplace
HBS-5098BC-E
Sort Through Your Options: Developing Your Boomer Career Strategy
HBS-5097BC-E
Renegotiate Your Deal: Getting What You Want--Career Strategies for Boomers
HBS-5096BC-E
Reinvent Your Career and Your Life: Doing What You Want--Career Strategies for Boomers
HBS-5093BC-E
Dirección Estratégica
The Opposable Mind: How Successful Leaders Win Through Integrative Thinking
Roger Martin
HBSP (USA)
Capítulos:
Choices, Conflict, and the Creative Spark: The Probelm-Solving Power of Integrative Thinking
HBS-8205BC-E
No Stomach for Second-Best: How Integrative Thinkers Move Beyond Trade-offs
HBS-8207BC-E
Reality, Resistance, and Resolution: How Integrative Thinkers Keep Their Options Open
HBS-8209BC-E
Dancing Through Complexity: Shaping Resolutions by Resisting Simplification
HBS-8211BC-E
Mapping the Mind: How Thought Circulates--Unlocking Your Integrative Thinking Ability
HBS-8213BC-E
The Construction Project: Imagining Reality--The Integrative Thinker's Stance
HBS-8215BC-E
A Leap of the Mind: How Integrative Thinkers Connect the Dots
HBS-8217BC-E
A Wealth of Experience: Using the Past, Inventing the Future--Cultivating Your Integrative Thinking Skills
HBS-8219BC-E
Dirección Estratégica
Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk
Constance E. Bagley
HBSP (USA)
Capítulos:
Maximizing Value While Managing Risk: Mastering the Legal Aspects of Business
HBS-8149BC-E
Playing by the Rules: Mastering the Legal Aspects of Business
HBS-8151BC-E
Cultivating Compliance for Strategic Strength: Mastering the Legal Aspects of Business
HBS-8153BC-E
Using Contracts to Define and Strengthen Relationships: Mastering the Legal Aspects of Business
HBS-8155BC-E
Capturing the Value of Intellectual Capital: Mastering the Legal Aspects of Business
HBS-8157BC-E
Protecting Brand Equity: Mastering the Legal Aspects of Business
HBS-8159BC-E
Unleashing the Power of Human Capital: Mastering the Legal Aspects of Business
HBS-8161BC-E
Managing Disputes: Mastering the Legal Aspects of Business
HBS-8163BC-E
Achieving the Advice Advantage: Managers Must Partner with Lawyers for Business Success
HBS-8165BC-E
Dirección Estratégica
The Ultimate Question: Driving Good Profits and True Growth
Fred Reichheld
HBSP (USA)
Capítulos:
Bad Profits, Good Profits, and the Ultimate Question
HBS-8185BC-E
The Measure of Success: Better Metrics for Customer Satisfaction
HBS-8183BC-E
How the Net Promoter Score (NPS) Can Drive Growth: The Economic Advantage of Superior Customer Relationships
HBS-8181BC-E
The Enterprise Story--Measuring What Matters
HBS-8179BC-E
Why Satisfaction Surveys Fail
HBS-8177BC-E
The Rules of Measurement: Principles for Building an Effective Customer Feedback System
HBS-8175BC-E
Design Winning Customer Strategies
HBS-8173BC-E
Deliver--Building an Organization That Creates Promoters: Winning Over Customers Day After Day
HBS-8171BC-E
Develop a Community of Promoters--By Listening: Let Customers Show You How to Delight Them
HBS-8169BC-E
One Goal, One Number: Accountability for Customer Relationships
HBS-8167BC-E
Dirección de Personas en las Organizaciones
Rapid Transformation: A 90-Day Plan for Fast and Effective Change
Behnam N. Tabrizi
HBSP (USA)
Capítulos:
Model Overview: The 90 Days Transformation Model
HBS-8191BC-E
Pretransformation: Planting the Seeds
HBS-8193BC-E
Cross-Functional Rapid Response Teams: Harnessing the Power--Rapid Transformation
HBS-8195BC-E
Phase 1: Diagnosing the Patient--Rapid Transformation
HBS-8197BC-E
Phase 2: Envisioning the Future--Rapid Transformation
HBS-8199BC-E
Phase 3: Paving the Road--Rapid Transformation
HBS-8201BC-E
Transformation Implementation: Execution
HBS-8203BC-E
Iniciativa Emprendedora
The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World
John Elkington, Pamela Hartigan
HBSP (USA)
Capítulos:
Roots of Unreason, Sources of Power: The Social Entrepreneurs Who Are Changing the World
HBS-8029BC-E
Creating Successful Business Models: Lessons from Social Entrepreneurship
HBS-8028BC-E
Tapping Financial Resources: Lessons from Social Entrepreneurship
HBS-8027BC-E
Identifying Market Opportunities in Ten Great Divides: How Social Entrepreneurs Are Creating the Markets of the Future
HBS-8026BC-E
Raising Expectations for Bonsai Consumers: How Social Entrepreneurs Are Creating the Markets of the Future
HBS-8020BC-E
Democratizing Technology: Leading Sustainable and Scalable Change
HBS-8019BC-E
Changing the System: Leading Sustainable and Scalable Change
HBS-8018BC-E
Scaling Solutions: Leading Sustainable and Scalable Change
HBS-8017BC-E
Lessons for Tomorrow's Leaders: Leading Sustainable and Scalable Change
HBS-8016BC-E
Where Do Unreasonable Entrepreneurs Cluster?: Social Entrepreneurs Around the World
HBS-8015BC-E
Iniciativa Emprendedora
Billions of Entrepreneurs: How China and India Are Reshaping Their Futures--and Yours
Tarun Khanna
HBSP (USA)
Capítulos:
Reimagining China and India: The Economic Significance of the East
HBS-8053BC-E
Statecraft: The Art, Science, and Illusion of Governing 2.4 Billion People: The Modern State in China and India
HBS-8052BC-E
Bias and Noise: Information Accessibility in China and India
HBS-8051BC-E
Fiat and Fairness: Why China Can Build Cities Overnight and India Cannot
HBS-8050BC-E
Manna and Miasma: Meanderings Through the Chinese and Indian Financial Firmaments
HBS-8049BC-E
Infosys and TCL: Unshackling Indigenous Enterprise
HBS-8048BC-E
Microsoft and Metro: Views from the World's Corner Offices: Foreign Investors in China and India
HBS-8047BC-E
Diaspora Dividends: Paragons and Pariahs from the Overseas Chinese and Indians
HBS-8046BC-E
Village Engineering and Reengineering: In Search of Rural Fortunes--Rural Enterprise in China and India
HBS-8040BC-E
Barefoot Doctors and Medical Tourists: Futile Attempts to Confront the Grim Reaper--The State of Health Care in China and India
HBS-8039BC-E
Old and New Roads to Mandalay: Hard Power in Burma and Beyond
HBS-8038BC-E
Film Stars and Gurus: Soft Power in Bollywood and Beyond
HBS-8037BC-E
Buddha and Software: Old Links and New: Opportunities for Cooperation Between China and India
HBS-8036BC-E
Corporate Bridges: Linking China, India, and the West
HBS-8035BC-E
Iniciativa Emprendedora
The Point of the Deal: How to Negotiate When "Yes" Is Not Enough
Danny Ertel, Mark Gordon
HBSP (USA)
Capítulos:
Introduction: What's the Point?--The Basics of Failure and Success in Negotiation Strategies
HBS-4942BC-E
The Deal-Making Mind-set: Why "Yes" Is Often Not Enough
HBS-5042BC-E
Treat the Deal as a Means to an End: What Do You Need Beyond a "Yes"?
HBS-5041BC-E
Consult Broadly: Who Do You Need to Get Beyond "Yes"?
HBS-5040BC-E
Make History: How Do You Set the Right Precedent for Implementation?
HBS-5039BC-E
Air Your Nightmares: How Do You Discuss Risk Without Risking the Deal?
HBS-5038BC-E
Don't Let Them Overcommit: How Do You Help Make Sure Your Counterparts Can Deliver?
HBS-5037BC-E
Run Past the Finish Line: How Do You Stay Focused on the Real Goal?--Transitioning from Negotiation to Implementation
HBS-5036BC-E
Managing Negotiators: How Do You Steer Them Toward Deals Worth Doing?
HBS-5035BC-E
Building an Organization That Does Deals Worth Doing: How So Many Smart Companies Get It Wrong
HBS-5034BC-E
Bet-the-Company Deals: Mergers, Alliances, and Outsourcing
HBS-5033BC-E
Bread-and-Butter Deals: Customers and Suppliers
HBS-5032BC-E
Conclusion: When "Yes" Is Not Enough
HBS-5031BC-E
Dirección Estratégica
The Future of Management
Gary Hamel with Bill Breen
HBSP (USA)
Capítulos:
End of Management?
HBS-2509BC-E
Ultimate Advantage: Why Management Innovation Matters
HBS-2510BC-E
Agenda for Management Innovation
HBS-2511BC-E
Creating a Community of Purpose: Whole Foods Market: Management Innovation in Action
HBS-2512BC-E
Building an Innovation Democracy: W.L. Gore: Management Innovation in Action
HBS-2513BC-E
Aiming for an Evolutionary Advantage: Google: Management Innovation in Action
HBS-2515BC-E
Escaping the Shackles: Imagining the Future of Management
HBS-2516BC-E
Embracing New Principles: Imagining the Future of Management
HBS-2517BC-E
Learning from the Fringe: Imagining the Future of Management
HBS-2519BC-E
Becoming a Management Innovator
HBS-2520BC-E
Forging Management 2.0
HBS-2523BC-E
Forging Management 2.0
HBS-2523BC-E
Forging Management 2.0
HBS-2523BC-E
Forging Management 2.0
HBS-2523BC-E
Dirección Estratégica
Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter
Pankaj Ghemawat
HBSP (USA)
Capítulos:
Introduction: Redefining Global Strategy
HBS-2617BC-E
Semiglobalization and Strategy
HBS-2618BC-E
Differences Across Countries
HBS-2619BC-E
Global Value Creation: The ADDING Value Scorecard
HBS-2620BC-E
Adaptation: Adjusting to Differences: Strategies for Global Value Creation
HBS-2621BC-E
Aggregation: Overcoming Differences: Strategies for Global Value Creation
HBS-2622BC-E
Arbitrage: Exploiting Differences: Strategies for Global Value Creation
HBS-2624BC-E
Playing the Differences: The AAA Triangle: Integrated Strategies for Global Value Creation
HBS-2625BC-E
Toward a Better Future: Getting Started: Devising Better Strategies for Global Value Creation
HBS-2626BC-E
Dirección Estratégica
What Were They Thinking? Unconventional Wisdom About Management
Jeffrey Pfeffer
HBSP (USA)
Capítulos:
What Were They Thinking?: Avoiding Common Management Mistakes
HBS-2524BC-E
The Face of Your Business: It's People, Not Software, That Build Customer Relationships
HBS-2525BC-E
Making Companies More Like Communities
HBS-2527BC-E
A Blueprint for Success: Spend More on Training
HBS-2528BC-E
How Companies Get Smarter: Taking Chances and Making Mistakes
HBS-2529BC-E
Why Employees Should Lead Themselves
HBS-2531BC-E
Stop Picking Employees' Pockets: It Seldom Fixes Anything
HBS-2532BC-E
Let Workers Work: The Downsides of Having People Manage Their Own Benefits
HBS-2533BC-E
Why Spy on Your Employees?: Building Trust in the Workplace
HBS-2536BC-E
All Work, No Play?: Maybe Long Hours Don't Pay
HBS-2537BC-E
Sins of Commission: Be Careful What You Pay For, You May Get It
HBS-2538BC-E
More Mr. Nice Guy: Why Cutting Benefits Is a Bad Idea
HBS-2539BC-E
Resumes Don't Tell: Pick People for What They Can Do, Not What They May Have Done
HBS-2540BC-E
The Courage to Rise Above: Don't Be Afraid to Stand Out
HBS-2541BC-E
Executive-in-Chief: The Importance of Framing and Repetition
HBS-2544BC-E
How to Turn On the Charm: Building Influence Through Real Human Interactions for a Change
HBS-2545BC-E
A Field Day for Executives: The Benefits of Knowing What Your Organization Actually Does
HBS-2546BC-E
The Whole Truth, and Nothing But: The Value of Honesty in Organizations
HBS-2547BC-E
Refuse to Lose: Persistence Pays
HBS-2606BC-E
No More Excuses: Making Change Possible
HBS-2552BC-E
The Real Budget Crisis: Stop Rewarding Forecasting and Negotiating Instead of Real Performance
HBS-2553BC-E
Shareholder Return Is the Wrong Measure of Performance
HBS-2554BC-E
Dare to Be Different: Beyond Benchmarking
HBS-2555BC-E
Curbing the Urge to Merge
HBS-2608BC-E
Don't Believe the Hype About Strategy
HBS-2557BC-E
In Praise of Organized Labor: What Unions Really Do
HBS-2558BC-E
What to Do--and Not Do--About Executive Pay
HBS-2559BC-E
Stopping Corporate Misdeeds: How We Teach the Wrong Lessons
HBS-2560BC-E
Dirección Financiera
A Concise Guide to Macroeconomics: What Managers, Executives, and Students Need to Know
David A. Moss
HBSP (USA)
Capítulos:
Output: Understanding the Macro Economy
HBS-2847BC-E
Money: Understanding the Macro Economy
HBS-2848BC-E
Expectations: Understanding the Macro Economy
HBS-2849BC-E
A Short History of Money and Monetary Policy in the United States
HBS-2850BC-E
The Fundamentals of GDP Accounting
HBS-2851BC-E
Reading a Balance of Payments Statement
HBS-2854BC-E
Understanding Exchange Rates
HBS-2855BC-E
Putting the Pieces Together: The Core Concepts of Macroeconomics
HBS-2856BC-E
Dirección de Personas en las Organizaciones
The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases
William Ellet
HBSP (USA)
Capítulos:
Persuasion, Argument, and the Case Method
HBS-2447BC-E
What Is a Case?
HBS-2448BC-E
Analyzing a Case
HBS-2449BC-E
How to Discuss a Case
HBS-2450BC-E
How to Write a Case-Based Essay
HBS-2451BC-E
Contabilidad y Control
Time-Driven Activity-Based Costing: A Simpler and More Powerful Path to Higher Profits
Robert S. Kaplan, Steven R. Anderson
HBSP (USA)
Capítulos:
The Evolution of Time-Driven Activity-Based Costing: Introduction
HBS-2221BC-E
Estimating Process Times: The Role of Time Equations
HBS-2222BC-E
Capacity Cost Rates: The Practical Issues
HBS-2223BC-E
Implementing Time-Driven ABC Models: Launching a Project
HBS-2226BC-E
What-If Analysis and Activity-Based Budgeting: Forecasting Resource Demands
HBS-2227BC-E
Fast-Track Profit Model: Creating the New Due-Diligence Process for Mergers and Acquisitions
HBS-2228BC-E
Enhancing Business Process Improvements: New Applications for Time-Driven ABC
HBS-2229BC-E
Kemps LLC: Handling Product, Distribution, and Customer Variety
HBS-2230BC-E
Sanac Logistics: Time Equations to Capture Complexities in Logistics Performance
HBS-2231BC-E
Compton Financial: Using Time-Driven ABC to Accomplish a Profit Turnaround
HBS-2234BC-E
ATB Financial: Guiding Profitable Growth
HBS-2235BC-E
Citigroup Technology Infrastructure Division: Financial Strategies for Managing IT as a Business Within a Business
HBS-2236BC-E
Global Insurance Company Private Client Group: Forecasting Key Employee Staffing Levels--The Benefits of Time-Driven Activity-Based Costing
HBS-2237BC-E
Jackson State University: Introducing Business Concepts into Education--The Benefits of Time-Driven Activity-Based Costing
HBS-2241BC-E
Transforming Unprofitable Customers: A Time-Driven Activity-Based Costing Approach
HBS-5242BC-E
Frequently Asked Questions: Time-Driven Activity-Based Costing
HBS-9896BC-E
Dirección Estratégica
Competing on Analytics: The New Science of Winning
Thomas H. Davenport, Jeanne G. Harris
HBSP (USA)
Capítulos:
Nature of Analytical Competition: Using Analytics to Build a Distinctive Capability
HBS-2193BC-E
What Makes an Analytical Competitor?: Defining the Common Key Attributes of Such Companies
HBS-2196BC-E
Analytics and Business Performance: Transforming the Ability to Compete on Analytics into a Lasting Competitive Advantage
HBS-2197BC-E
Competing on Analytics with Internal Processes: Financial, Manufacturing, R&D, and Human Resource Applications
HBS-2198BC-E
Competing on Analytics with External Processes: Customer and Supplier Applications
HBS-2199BC-E
Road Map to Enhanced Analytical Capabilities: Progressing Through the Five Stages of Development
HBS-2200BC-E
Managing Analytical People: Cultivating the Scarce Ingredient That Makes Analytics Work
HBS-2201BC-E
Architecture of Business Intelligence: Aligning a Robust Technical Environment with Business Strategies
HBS-2202BC-E
Future of Analytical Competition: Approaches Driven by Technology, Human Factors, and Business Strategy
HBS-2205BC-E
Dirección Estratégica
Payback: Reaping the Rewards of Innovation
James P. Andrew, Harold L. Sirkin, John Butman
HBSP (USA)
Capítulos:
Overview: Making Innovation Pay
HBS-2819BC-E
Cash and Cash Traps: Making Innovation Pay
HBS-2820BC-E
Dirección Estratégica
Open Business Models: How to Thrive in the New Innovation Landscape
Henry Chesbrough
HBSP (USA)
Capítulos:
Why Business Models Need to Open Up
HBS-2207BC-E
The Path to Open Innovation
HBS-2210BC-E
The New Environment for Business Models
HBS-2213BC-E
The Impact of a Stronger IP on the Business Model
HBS-2214BC-E
A Framework for Advancing Your Business Model
HBS-2215BC-E
Innovation Intermediaries: Enabling Open Innovation
HBS-2218BC-E
IP-Enabled Business Models
HBS-2219BC-E
Getting From Here to There: Opening Up Your Business Model
HBS-2220BC-E
Dirección de Personas en las Organizaciones
Alpha Male Syndrome
Kate Ludeman, Eddie Erlandson
HBSP (USA)
Capítulos:
Alpha Male Syndrome: The Good, The Bad, the Ugly
HBS-2152BC-E
The Variety of Alpha Males: The Roles They Play and the Masks They Wear
HBS-2153BC-E
The Alpha Commander: The Top Dog Who Can Be a Pit Bull
HBS-2154BC-E
The Alpha Visionary: The Dreamer Whose Dreams Can Be Impossible
HBS-2155BC-E
The Alpha Strategist: The Analytical Genius Who Can Be a Stubborn Know-It-All
HBS-2156BC-E
The Alpha Executor: The Driver Who Can Drive You Up the Wall
HBS-2157BC-E
The Alpha Male Team: The Club Where Everyone Wants to Be in Charge
HBS-2158BC-E
The Care and Feeding of the Alpha Male: Achieving High-Level Health and Wellness
HBS-2159BC-E
Coaching for Alphas: Making Real Changes, Making Changes Real
HBS-2162BC-E
Dirección Estratégica
Smart Choices: A Practical Guide for Making Better Decisions
John S. Hammond, Ralph L. Keeney, Howard Raiffa
HBSP (USA)
Capítulos:
Making Smart Choices: How to Think About Your Whole Decision Problem: A Proactive Approach
HBS-7945BC-E
Problem: How to Define Your Decision Problem to Solve the Right Problem
HBS-7951BC-E
Objectives: How to Clarify What You're Really Trying to Achieve With Your Decision
HBS-7953BC-E
Alternatives: How to Make Smarter Choices by Creating Better Alternatives to Choose From
HBS-7955BC-E
Consequences: How to Describe How Well Each Alternative Meets Your Objectives
HBS-7957BC-E
Tradeoffs: How to Make Tough Compromises When You Can't Achieve All Your Objectives at Once
HBS-7959BC-E
Uncertainty: How to Think About and Act on Uncertainties Affecting Your Decision
HBS-7961BC-E
Risk Tolerance: How to Account for Your Appetite for Risk
HBS-7963BC-E
Linked Decisions: How to Plan Ahead by Effectively Coordinating Current and Future Decisions
HBS-7965BC-E
Psychological Traps: How to Avoid Some of the Tricks Your Mind Can Play on You When You're Deciding
HBS-7967BC-E
The Wise Decision Maker: How to Make Smart Choices a Way of Life
HBS-7969BC-E
Iniciativa Emprendedora
3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals
David A. Lax, James K. Sebenius
HBSP (USA)
Capítulos:
Negotiate in Three Dimensions
HBS-7983BC-E
Do a 3-D Audit of Barriers to Agreement
HBS-8008BC-E
Craft a 3-D Strategy to Overcome the Barriers: The Components of 3-D Negotiation
HBS-7985BC-E
Get All the Parties Right: Setting Up the Right Negotiation
HBS-7986BC-E
Get All the Interests Right: Setting Up the Right Negotiation
HBS-7987BC-E
Get the No-Deal Options Right: Setting Up the Right Negotiation
HBS-7988BC-E
Get the Sequence and Basic Process Choices Right: Setting Up the Right Negotiation
HBS-7994BC-E
Move "Northeast": Designing Value-Creating Deals
HBS-7995BC-E
Dovetail Differences: Designing Value-Creating Deals
HBS-7996BC-E
Make Lasting Deals: Designing Value-Creating Deals
HBS-7997BC-E
Negotiate the Spirit of the Deal: Designing Value-Creating Deals
HBS-7998BC-E
Shape Perceptions to Claim Value: At-the-Table Tactics for Negotiators
HBS-8004BC-E
Solve Joint Problems to Create and Claim Value: At-the-Table Tactics for Negotiators
HBS-8005BC-E
Map Backward to Craft a 3-D Strategy: 3-D Negotiation in Practice
HBS-8006BC-E
Think Strategically, Act Opportunistically: 3-D Negotiation in Practice
HBS-8007BC-E
Sistemas de Información
Enterprise Architecture as Strategy: Creating a Foundation for Business Execution
Jeanne W. Ross, Peter Weill, David C. Robertson
HBSP (USA)
Capítulos:
To Execute Your Strategy, First Build Your Foundation
HBS-8071BC-E
Define Your Operating Model: Designing a Foundation for Execution
HBS-8070BC-E
Implement the Operating Model Via Enterprise Architecture
HBS-8069BC-E
Navigate the Stages of Enterprise Architecture Maturity
HBS-8068BC-E
Cash In on the Learning: Realizing the Benefits of Enterprise Architecture
HBS-8067BC-E
Build the Foundation One Project at a Time: Implementing an IT Architecture
HBS-8066BC-E
Use Enterprise Architecture to Guide Outsourcing
HBS-8065BC-E
Now--Exploit Your Foundation for Profitable Growth
HBS-8064BC-E
Take Charge!: The Leadership Agenda--Leveraging a Foundation for Execution
HBS-8063BC-E
Dirección Estratégica
Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent
Ken Dychtwald, Tamara J. Erickson, Robert Morison
HBSP (USA)
Capítulos:
The Coming Shortage of Skills and Labor: How a Brain Drain Threatens Your Organization's Performance
HBS-2242BC-E
The Diverse and Demanding New Workforce: Why You Need a New Workforce Strategy
HBS-2243BC-E
The Needs and Capabilities of Mature Workers: Why Older Employees Are Your Biggest Untapped Resource
HBS-2244BC-E
The End of Retirement: How to Optimize the Services of Mature Workers
HBS-2245BC-E
The Needs and Frustrations of Midcareer Workers: Why the Boomer Bottleneck Disrupts Productivity
HBS-2246BC-E
The Relaunch of Careers: How to Rekindle Employees' Passion for Work
HBS-2247BC-E
The Needs and Attitudes of Young Workers: Why the Best of the Young Keep Leaving
HBS-2248BC-E
The Retention of Talent: How to Connect with Young Workers
HBS-2249BC-E
Flexible Work Arrangements: Why You Need Them Now and How to Make Them Work
HBS-2250BC-E
Flexible Learning Opportunities: Why Continuous Education Matters and How to Make It Pay Off
HBS-2251BC-E
Flexible Compensation and Benefits: Why Variety Will Rule and How to Leverage It
HBS-2252BC-E
Meaningful Work and Engaged Workers: How to Analyze Your Workforce and Anticipate Your Needs
HBS-2253BC-E
The Manager's Agenda for Change: Setting Strategies in Motion to Avert a Workforce Crisis
HBS-2256BC-E
Workforce Crisis: Reader's Discussion Guide
HBS-2257BC-E
Dirección de Personas en las Organizaciones
HBE/Performance Management: Measure and Improve the Effectiveness of Your Employees
HBSP
HBSP (USA)
Capítulos:
Goals: Guides to Action
HBS-7362BC-E
Motivation: The Not-So-Secret Ingredient of High Performance
HBS-7386BC-E
Monitoring Performance: Looking for What's Going Wrong and Right
HBS-7409BC-E
Closing Gaps and Improving Performance: The Basics of Coaching
HBS-7416BC-E
Formal Performance Appraisal: Improving Results Through Feedback
HBS-7454BC-E
Employee Development: Helping People Grow in Their Careers
HBS-7461BC-E
Intractable Performance Problems: Face Them Head-On
HBS-7478BC-E
Dirección Estratégica
Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-Based Management
Jeffrey Pfeffer, Robert I. Sutton
HBSP (USA)
Capítulos:
Why Every Company Needs Evidence-Based Management
HBS-2561BC-E
How to Practice Evidence-Based Management
HBS-2562BC-E
Is Work Fundamentally Different from the Rest of Life and Should It Be?: An Evidence-Based Approach to Work-Life Balance
HBS-2563BC-E
Creating a Marketing Plan: An Overview
HBS-2564BC-E
Creating a Marketing Plan: An Overview
HBS-2564BC-E
Do Financial Incentives Drive Company Performance?: An Evidence-Based Approach to Motivation and Rewards
HBS-2565BC-E
Strategy Is Destiny?: An Evidence-Based Approach to Strategy
HBS-2566BC-E
Change or Die?: An Evidence-Based Approach to Change Management
HBS-2567BC-E
Are Great Leaders in Control of Their Companies?: An Evidence-Based Approach to Leadership
HBS-2568BC-E
Profiting from Evidence-Based Management
HBS-2570BC-E
Dirección Estratégica
Alignment: Using the Balanced Scorecard to Create Corporate Synergies
Robert S. Kaplan and David P. Norton
HBSP (USA)
Capítulos:
Alignment: A Source of Economic Value
HBS-1757BC-E
Corporate Strategy and Structure: Historical Perspective
HBS-1758BC-E
Aligning Financial and Customer Strategies
HBS-1760BC-E
Aligning Internal Process and Learning and Growth Strategies: Integrated Strategic Themes
HBS-1761BC-E
Aligning Support Functions
HBS-1764BC-E
Cascading: The Process
HBS-1765BC-E
Aligning Boards and Investors
HBS-1766BC-E
Aligning External Partners
HBS-1769BC-E
Managing the Alignment Process
HBS-1772BC-E
Total Strategic Alignment
HBS-1773BC-E
Dirección Estratégica
The Baby Business: How Money, Science, and Politics Drive the Commerce of Conception
Debora L. Spar
HBSP (USA)
Capítulos:
The Quest to Conceive: Attacking an Ancient Affliction
HBS-2420BC-E
A Cluster of Cells: Mechanics of the Modern Fertility Market
HBS-2421BC-E
Renting Wombs for Money and Love: The Emerging Market for Surrogacy
HBS-2422BC-E
Designing Babies: Fixing Flaws and Pursuing Perfection
HBS-2423BC-E
Return to the Forbidden Planet: Issues of Human Cloning
HBS-2424BC-E
Trading Places: The Practice and Politics of Adoption
HBS-2425BC-E
Songs of Solomon: Prospects for Building a Better Baby Trade
HBS-2426BC-E
Dirección de Personas en las Organizaciones
Why Should Anyone Be Led by You? What It Takes to Be an Authentic Leader
Rob Goffee, Gareth Jones
HBSP (USA)
Capítulos:
Be Yourself--More--with Skill: How to Be a More Effective Leader
HBS-2163BC-E
Know and Show Yourself--Enough: How to Be a More Effective Leader
HBS-2164BC-E
Introduction: Why Should Anyone Be Led by You?
HBS-2165BC-E
Take Personal Risks: How to Be a More Effective Leader
HBS-2166BC-E
Read--and Rewrite--The Context: How to Be a More Effective Leader
HBS-2167BC-E
Remain Authentic--but Conform Enough: How to Be a More Effective Leader
HBS-2168BC-E
Manage Social Distance: How to Be a More Effective Leader
HBS-2169BC-E
Communicate--with Care: How to Be a More Effective Leader
HBS-2170BC-E
Authentic Followership: Being a More Effective Leader
HBS-2172BC-E
The Price and Prize of Leadership: Being a More Effective Leader
HBS-2174BC-E
Tools for Maximizing Your Leadership Potential
HBS-2714BC-E
Dirección Estratégica
HBE/Decision Making: 5 Steps to Better Results
HBSP
HBSP (USA)
Capítulos:
The Decision Process: Five Key Steps
HBS-6310BC-E
The Context for Success: Setting the Stage
HBS-6570BC-E
The Framing Challenge: What Is the Real Problem?
HBS-6334BC-E
Alternatives: The Source of Superior Solutions
HBS-6341BC-E
Evaluate the Alternatives: Finding the Value of Each Option
HBS-6594BC-E
Make the Decision: Getting to Agreement
HBS-6365BC-E
The Uncertainty Problem: How to Deal with Unknowns
HBS-6372BC-E
Human Foibles: How to Counter Tendencies That Can Ambush Your Decision
HBS-6389BC-E
Organizational Traps: The Madness--and the Wisdom--of Crowds
HBS-6396BC-E
Toward a Smarter Organization: Getting Better at Making Decisions
HBS-6402BC-E
Dirección Comercial
HBE/Marketer's Toolkit: The 10 Strategies You Need to Succeed
HBSP
HBSP (USA)
Capítulos:
Marketing Strategy: How it Fits with Business Strategy
HBS-2556BC-E
Creating a Marketing Plan: An Overview
HBS-2564BC-E
Creating a Marketing Plan: An Overview
HBS-2564BC-E
Market Research: Listen and Learn
HBS-2750BC-E
Market Customization: Market Segmentation, Targeting, and Positioning
HBS-2580BC-E
Competitive Analysis: Understand Your Opponents
HBS-2572BC-E
Branding: Differentiation that Customers Value
HBS-2602BC-E
The Right Customers: Acquisition, Retention, and Development
HBS-2610BC-E
Developing New Products and Services: The Marketer's Role
HBS-2599BC-E
Pricing It Right: Strategies, Applications, and Pitfalls
HBS-2629BC-E
Integrated Marketing Communications: Creativity, Consistency, and Effective Resource Allocation
HBS-2637BC-E
Interactive Marketing: New Channel, New Challenge
HBS-2645BC-E
Marketing Across Borders: It's a Big, Big World
HBS-2653BC-E
Dirección Financiera
Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
Karen Berman, Joe Knight, John Case
HBSP (USA)
Capítulos:
You Can't Always Trust the Numbers: The Art of Finance (And Why It Matters)
HBS-4940BC-E
Spotting Assumptions, Estimates, and Biases: The Art of Finance
HBS-4971BC-E
Why Increase Your Financial Intelligence?
HBS-5001BC-E
Profit Is an Estimate: The Intricacies of the Income Statement
HBS-5000BC-E
Cracking the Code of the Income Statement
HBS-4999BC-E
Revenue: The Issue Is Recognition
HBS-4998BC-E
Costs and Expenses: No Hard-and-Fast Rules
HBS-4997BC-E
The Many Forms of Profit
HBS-4996BC-E
Understanding Balance Sheet Basics
HBS-4995BC-E
Assets: More Estimates and Assumptions (Except for Cash)--Understanding a Balance Sheet
HBS-4994BC-E
On the Other Side: Liabilities and Equity--Understanding a Balance Sheet
HBS-4993BC-E
Why the Balance Sheet Balances
HBS-4992BC-E
The Income Statement Affects the Balance Sheet
HBS-4991BC-E
Cash Is a Reality Check: Cash Flow as a Critical Measure of Financial Health
HBS-4990BC-E
Profit Does Not Equal Cash (And You Need Both)
HBS-4989BC-E
The Language of Cash Flow
HBS-4988BC-E
How Cash Connects With Everything Else: Understanding a Cash Flow Statement
HBS-4987BC-E
Why Cash Matters: The Importance of Understanding a Cash Flow Statement
HBS-4986BC-E
The Power of Ratios--Learning What the Numbers Are Really Telling You
HBS-4985BC-E
Profitability Ratios: The Higher the Better (Mostly)
HBS-4984BC-E
Leverage Ratios: The Balancing Act
HBS-4983BC-E
Liquidity Ratios: Can We Pay Our Bills?
HBS-4982BC-E
Efficiency Ratios: Making the Most of Your Assets
HBS-4981BC-E
The Building Blocks of ROI
HBS-4980BC-E
Figuring ROI: The Nitty-Gritty
HBS-4979BC-E
The Magic of Managing the Balance Sheet
HBS-4978BC-E
Your Balance Sheet Levers
HBS-4977BC-E
Homing In on Cash Conversion
HBS-4976BC-E
Financial Literacy and Corporate Performance
HBS-4975BC-E
Financial Literacy Strategies
HBS-4974BC-E
Financial Transparency: Our Ultimate Goal
HBS-4973BC-E
Dirección de Personas en las Organizaciones
Resonant Leadership
Richard Boyatzis and Annie McKee
HBSP (USA)
Capítulos:
Great Leaders Move Us: An Introduction to Resonant Leadership and Why It Matters
HBS-2627BC-E
The Leader's Challenge: Resonant Leadership
HBS-2628BC-E
Dissonance Is the Default: The Leader's Struggle to Sustain Resonance
HBS-2630BC-E
Waking Up to Resonance and Renewal: Charting a Path to Self-Awareness and Great Leadership
HBS-2632BC-E
Intentional Change: The Leader's Journey to Renewal
HBS-2633BC-E
Mindfulness: An Essential Element of Resonant Leadership
HBS-2634BC-E
Hope: An Essential Element of Resonant Leadership
HBS-2635BC-E
Compassion: An Essential Element of Resonant Leadership
HBS-2636BC-E
"Be the Change You Wish to See in the World": Choosing to Be a Resonant Leader
HBS-2638BC-E
Appendix A: Power Stress, the Sacrifice Syndrome, and the Renewal Cycle: Understanding a Holistic Approach to Leadership
HBS-2639BC-E
Appendix B: Additional Exercises: Resonant Leadership
HBS-2640BC-E
Dirección Estratégica
10 Rules for Strategic Innovators: From Idea to Execution
Vijay Govindarajan and Chris Trimble
HBSP (USA)
Capítulos:
Why Strategic Innovators Need a Different Approach to Execution
HBS-1561BC-E
Why Organizations, Like Elephants, Never Forget
HBS-1562BC-E
Why Tensions Rise When NewCo Borrows from CoreCo
HBS-1565BC-E
Turning Tension into a Productive Force
HBS-1566BC-E
Why Learning From Experience is an Unnatural Act
HBS-1567BC-E
How Being Bold, Competitive or Demanding Can Inhibit Learning
HBS-1569BC-E
How Being Reasonable, Inspiring, or Diligent Can Inhibit Learning
HBS-1570BC-E
The Ten Rules Explained
HBS-1573BC-E
Dirección de Personas en las Organizaciones
Leadership Can Be Taught: A Bold Approach for a Complex World
Sharon Daloz Parks
HBSP (USA)
Capítulos:
Leadership for a Changing World: A Call to Adaptive Work
HBS-2384BC-E
How Do We Begin?: Differing Expectations: Teaching Adaptive Leadership
HBS-2385BC-E
What Is Really Going On Here?: Engaging People at the Edge of Learning: Teaching Adaptive Leadership
HBS-2386BC-E
Learning from Failure in Public: The Power of Small Group Consultation: Teaching Adaptive Leadership
HBS-2387BC-E
Listening to the Music Beneath the Words: The Practice of Presence: Teaching Adaptive Leadership
HBS-2388BC-E
What Endures?: The Power of Language, Image, and Metaphor: Teaching Adaptive Leadership
HBS-2389BC-E
Courage and Costs: Discovering How to Teach the Unteachable: Teaching Adaptive Leadership
HBS-2390BC-E
The Same Approach--Other Teachers: The Question of Transferability: Teaching Adaptive Leadership
HBS-2391BC-E
Toward a More Adequate Myth: The Art of Leadership
HBS-2392BC-E
Leadership Can Be Learned: Strengths and Limitations of This Approach: Teaching Adaptive Leadership
HBS-2393BC-E
Dirección Estratégica
HBE/Strategy: Create and Implement the Best Strategy for Your Business
HBSP
HBSP (USA)
Capítulos:
SWOT Analysis I: Looking Outside for Threats and Opportunities
HBS-5528BC-E
SWOT Analysis II: Looking Inside for Strengths and Weaknesses
HBS-5535BC-E
Types of Strategy: Which Fits Your Business?
HBS-5559BC-E
Strategic Moves: The Mechanisms of Success
HBS-5566BC-E
From Strategy to Implementation: Seeking Alignment
HBS-5573BC-E
Action Plans: The Architecture of Implementation
HBS-5597BC-E
How to Stay on Course: Sensing and Responding to Deviations from Plan
HBS-5603BC-E
The People Side of Implementation: Getting the Right People on Board
HBS-5610BC-E
Strategy as Work-in-Progress: Keep Looking Ahead
HBS-5627BC-E
Dirección Estratégica
Levers of Organization Design: How Managers Use Accountability Systems for Greater Performance and Commitment
Robert Simons
HBSP (USA)
Capítulos:
The Tensions of Organization Design: Optimizing Trade-offs
HBS-2403BC-E
Aligning Span of Attention: The Goal of Organization Design
HBS-2404BC-E
Unit Structure: Defining a Primary Customer as a Basis for Organizational Architecture
HBS-2405BC-E
Diagnostic Control Systems: Determining Critical Performance Variables to Support Strategic Goals
HBS-2406BC-E
Diagnostic Control Systems: Determining Critical Performance Variables to Support Strategic Goals
HBS-2406BC-E
Diagnostic Control Systems: Determining Critical Performance Variables to Support Strategic Goals
HBS-2406BC-E
Diagnostic Control Systems: Determining Critical Performance Variables to Support Strategic Goals
HBS-2406BC-E
Share Responsibilities: Managing Human Behavior to Advance Organizational Strategy
HBS-2408BC-E
Adjusting the Levers: Three Examples: Levers of Organization Design at Work
HBS-2409BC-E
Designing Organizations for Performance: The Alignment of Design and Strategy
HBS-2410BC-E
Dirección Estratégica
HBE/Power, Influence, and Persuasion: Sell Your Ideas and Make Things Happen
HBSP
HBSP (USA)
Capítulos:
The Necessity of Power: You Can't Manage Without It
HBS-5443BC-E
Power Sources: And How You Can Tap Them
HBS-5450BC-E
Influence: Your Mechanism for Using Power
HBS-5467BC-E
Tactics of Influence: Three Ways to Project Influence
HBS-5474BC-E
Persuasion I: The Basics
HBS-5481BC-E
Persuasion II: Winning Minds and Hearts
HBS-5498BC-E
The Knockout Presentation: A Timeless Tool of Persuasion
HBS-5504BC-E
The Ethics of Power, Influence, and Persuasion: Points to Honor
HBS-5511BC-E
Dirección Estratégica
HBE/Time Management: Increase Your Personal Productivity and Effectiveness
HBSP
HBSP (USA)
Capítulos:
Use Goals as a Guide: Your Compass to Personal Effectiveness
HBS-5962BC-E
How You Spend Your Time: Where Does It Go?
HBS-5979BC-E
Scheduling Your Time: Start with Your Priorities
HBS-5986BC-E
Time Robbers: And How to Defeat Them
HBS-5993BC-E
Delegation: Gaining Time for Yourself
HBS-6006BC-E
The Time-Wasting Boss: How to Cope
HBS-6013BC-E
The Personal Side of Time: Mastering Work-Life Balance
HBS-6020BC-E
What Companies Can Do to Help: Ideas for Improving Employee Time Management
HBS-6037BC-E
Dirección Estratégica
Made in China: What Western Managers Can Learn from Trailblazing Chinese Entrepreneurs
Donald N. Sull, Yong Wang
HBSP (USA)
Capítulos:
Meet the Players: Chinese Entrepreneurs Thriving in an Unpredictable Market
HBS-9869BC-E
Acknowledge the Fog of the Future: How Chinese Entrepreneurs Confront Limited Visibility in Unpredictable Markets
HBS-9880BC-E
Conduct Reconnaissance into the Future: How Chinese Entrepreneurs Anticipate the Future of Their Business
HBS-9881BC-E
Outcycle the Competition: How Chinese Entrepreneurs Compete in Unpredictable Markets
HBS-9882BC-E
Develop a Flexible Hierarchy: How Chinese Entrepreneurs Thrive in an Unpredictable Market
HBS-9870BC-E
Manage Relationships Dynamically: How Chinese Entrepreneurs Thrive in an Unpredictable Market
HBS-9871BC-E
Go for the Gold: How Chinese Entrepreneurs Seize Opportunities--and Market Leadership
HBS-9872BC-E
Get Big Right: How Chinese Entrepreneurs Scale Their Businesses for Success
HBS-9873BC-E
Leading in an Unpredictable World: Lessons from Chinese Entrepreneurs
HBS-9874BC-E
Dirección Estratégica
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim and Renee Mauborgne
HBSP (USA)
Capítulos:
Blue Ocean Strategy: Creating Blue Oceans
HBS-1626BC-E
Blue Ocean Strategy: Analytical Tools and Frameworks
HBS-1629BC-E
Blue Ocean Strategy: Reconstruct Market Boundaries
HBS-1630BC-E
Blue Ocean Strategy: Focus on the Big Picture, Not the Numbers
HBS-1631BC-E
Blue Ocean Strategy: Reach Beyond Existing Demand
HBS-1632BC-E
Blue Ocean Strategy: Get the Strategic Sequence Right
HBS-1633BC-E
Blue Ocean Strategy: Overcome Key Organizational Hurdles
HBS-1634BC-E
Blue Ocean Strategy: Build Execution into Strategy
HBS-1635BC-E
Conclusion: The Sustainability and Renewal of Blue Ocean Strategy
HBS-1637BC-E
Blue Ocean Strategy: Appendix-- A Sketch of the Historical Pattern of Blue Ocean Creation
HBS-1698BC-E
Iniciativa Emprendedora
HBE/Entrepreneur's Toolkit: Tools and Techniques to Launch and Grow Your Business
HBSP
HBSP (USA)
Capítulos:
Self-Diagnosis: Do You Have the Right Stuff to Start a Business?
HBS-5269BC-E
Finding and Evaluating the Opportunity: Is It Real and Large Enough?
HBS-5276BC-E
Organizing the Enterprise: Which Form Is Best for You?
HBS-5306BC-E
Building a Business Model and Strategy: How They Work Together
HBS-5337BC-E
Writing a Business Plan: The Basics
HBS-5344BC-E
Financing the Business: Where's the Money?
HBS-5368BC-E
Angels and Venture Capitalists: For Serious Outside Equity
HBS-5375BC-E
Going Public: Adventures in Capital Markets
HBS-5382BC-E
Enterprise Growth: The Challenge to Management
HBS-5405BC-E
Keeping the Entrepreneurial Spirit Alive: The Ultimate Challenge of Success
HBS-5412BC-E
Harvest Time: Reaping What You've Sown
HBS-5436BC-E
Dirección Estratégica
Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth
HBSP (USA)
Capítulos:
Seeing What's Next: Introduction (How to Use Theories of Disruptive Innovation to Predict Industry Change)
HBS-1742BC-E
The Signals of Change: Where Are the Opportunities?
HBS-1743BC-E
Competitive Battles: How to Size Up Competitors
HBS-1744BC-E
Strategic Choices: Identifying Which Choices Matter
HBS-1745BC-E
How Nonmarket Factors Affect Innovation
HBS-1748BC-E
Disruptive Diplomas: The Future of Education
HBS-1749BC-E
Disruption Spreads Its Wings: The Future of Aviation
HBS-1750BC-E
Whither Moore's Law: The Future of Semiconductors
HBS-1751BC-E
Healing the 800-Pound Gorilla: The Future of Health Care
HBS-1752BC-E
Innovation Overseas: Using Theory to Assess Corporate and Country Strategies
HBS-1753BC-E
Breaking the Wire: The Future of Telecommunications
HBS-1756BC-E
Dirección Estratégica
Mastering the Merger: Four Critical Decisions That Make or Break the Deal
David Harding and Sam Rovit with Katie Smith Milway and Catherine Lemire, Bain & Company, Inc.
HBSP (USA)
Capítulos:
Introduction: Mastering the Merger
HBS-2367BC-E
Four Critical Decisions That Make or Break the Deal: Mastering the Merger
HBS-2368BC-E
How Should You Pick Your Targets?: Mastering the Merger
HBS-2369BC-E
Which Deals Should You Choose?: Mastering the Merger
HBS-2370BC-E
Where Do You Really Need to Integrate?: Mastering the Merger
HBS-2371BC-E
What Should You Do When the Deal Goes Off Track?: Mastering the Merger
HBS-2372BC-E
Organizing for Decision Discipline: Mastering the Merger
HBS-2373BC-E
Appendix: The Empirical Evidence: Mastering the Merger
HBS-2374BC-E
Dirección Estratégica
HBE/Crisis Management: Master the Skills to Prevent Disasters
HBSP
HBSP (USA)
Capítulos:
Taking Stock of Potential Perils: What Could Go Wrong?
HBS-6419BC-E
Avoiding the Avoidable: An Ounce of Prevention...
HBS-6426BC-E
Contingency Planning: Preparing Today for Tomorrow's Problems
HBS-6600BC-E
Crisis Recognition: Where There's Smoke, There's Fire
HBS-6624BC-E
Containment: Preventing a Bad Situation from Becoming Worse
HBS-6457BC-E
Crisis Resolution: The Road to Recovery
HBS-6464BC-E
Mastering the Media: Make It Your Story
HBS-6617BC-E
Learning from Your Experience: Gather Lessons Where You Find Them
HBS-6488BC-E
Dirección de Personas en las Organizaciones
HBE/Coaching and Mentoring: How to Develop Top Talent and Achieve Stronger Performance
HBSP
HBSP (USA)
Capítulos:
What Coaching Is All About: Its Place in Management
HBS-6044BC-E
Preparing to Coach: Keep your Eyes, Ears, and Mind Open
HBS-6051BC-E
Discussion: Where Minds Meet
HBS-6075BC-E
Active Coaching and Follow-Up: Getting down to Business
HBS-6082BC-E
Becoming a Better Coach: Beyond the Basics
HBS-6105BC-E
Executive Coaching: When Bosses Need Help
HBS-6112BC-E
Mentoring and Management: Developing Human Assets
HBS-6136BC-E
The Right Match: Advice for Matchmakers
HBS-6143BC-E
Being an Effective Mentor: And a Receptive Protege
HBS-6150BC-E
Women and Minorities: Special Mentoring Challenges
HBS-6167BC-E
Beyond Traditional Mentoring: Peers and Networks
HBS-6174BC-E
Sistemas de Información
IT Governance: How Top Performers Manage IT Decision Rights for Superior Results
Peter Weill, Jeanne W. Ross
HBSP (USA)
Capítulos:
IT Governance Simultaneously Empowers and Controls
HBS-8083BC-E
Five Key IT Decisions: Making IT a Strategic Asset
HBS-8085BC-E
IT Governance Archetypes for Allocating Decision Rights
HBS-8087BC-E
Mechanisms for Implementing IT Governance
HBS-8089BC-E
What IT Governance Works Best
HBS-8091BC-E
Linking Strategy, IT Governance, and Performance
HBS-8093BC-E
Government and Not-for-Profit Organizations: Designing Successful IT Governance
HBS-8095BC-E
Leadership Principles for IT Governance
HBS-8097BC-E
Dirección Comercial
Marketing as Strategy
Nirmalya Kumar
HBSP (USA)
Capítulos:
From Marketing as a Function to Marketing as a Transformational Engine
HBS-253XBC-E
From Market Segments to Strategic Segments
HBS-2661BC-E
From Declining to Growing Distribution Channels
HBS-2688BC-E
From Branded Bulldozers to Global Distribution Partners
HBS-2696BC-E
From Brand Acquisitions to Brand Rationalization
HBS-267XBC-E
Dirección de Personas en las Organizaciones
Remember Who You Are: Life Stories That Inspire the Heart and Mind
Daisy Wademan
HBSP (USA)
Capítulos:
The Stuffed Bird: Ignore the distractions, have confidence, and focus on the task at hand, by Jeffrey F. Rayport
HBS-2803BC-E
Be Like Yourself: Draw a nuanced distinction between who you are and what you do, by Richard S. Tedlow
HBS-2804BC-E
A Matter of Black and White: Examine your own past, where your ideas come from, by Thomas K. McCraw
HBS-2805BC-E
Bad Meal, and the Truth: Stay grounded and accessible, by Stephen P. Kaufman
HBS-2806BC-E
Reunion: Reframe the way you think about risk, by David E. Bell
HBS-2808BC-E
On the Fallacy of Perfection: Let a new image of yourself emerge, by Nancy F. Koehn
HBS-2809BC-E
Sara's Story: Realize that no one is a number, by H. Kent Bowen
HBS-2811BC-E
In the Moment: Give the gift of high expectations, by Frances X. Frei
HBS-2812BC-E
Why People Will Work for You: Sacrifice some measure of your own power, by Timothy Butler
HBS-2813BC-E
The Mount Rushmore Question: Help people gain more positive perspectives on themselves, by Thomas J. DeLong
HBS-2814BC-E
The Race: Be tough, lucky, selfless, and fair, by Henry B. Reiling
HBS-2816BC-E
The Oath: Begin to fix what has been broken, by Nitin Nohria
HBS-2817BC-E
Remember Who You Are: Dream and hope and believe in yourself, by Kim B. Clark
HBS-2818BC-E
Dirección Estratégica
HBE/Creating Teams with an Edge: The Complete Skill Set to Build Powerful and Influential Teams
HBSP
HBSP (USA)
Capítulos:
Team Concepts: Understand These First
HBS-6945BC-E
Essentials for an Effective Team: The Foundation of Success
HBS-6952BC-E
Forming the Team: The Crew and Its Charter
HBS-6969BC-E
Getting Off on the Right Foot: Important First Steps
HBS-6976BC-E
Team Management Challenges: Where Leaders Matter
HBS-6983BC-E
Operating as a Team: Putting Ideas to Work
HBS-6990BC-E
The Virtual Team: A Collaborative Effort
HBS-7003BC-E
Becoming a Team Player: Your Most Important Assignment
HBS-7010BC-E
Dirección Estratégica
HBE/Managing Projects Large and Small: The Fundamental Skills for Delivering on Budget and on Time
HBSP
HBSP (USA)
Capítulos:
Project Management as a Process: Four Phases
HBS-6181BC-E
The Cast of Characters: Who's Who in Project Management
HBS-6198BC-E
A Written Charter: Your Marching Orders
HBS-6211BC-E
A Framework for Action: Important First Steps
HBS-6228BC-E
Work Breakdown: From Huge Job to Manageable Tasks
HBS-6235BC-E
Scheduling the Work: Put the Horse Before the Cart
HBS-6242BC-E
Adjustments and Tradeoffs: More Fine Tuning
HBS-6259BC-E
Managing Risk: Scanning the Hazy Horizon
HBS-6266BC-E
Project Adaptation: Dealing with What You Cannot Anticipate
HBS-6273BC-E
Getting Off on the Right Foot: Project Needs to Keep in Mind
HBS-6280BC-E
Keeping on Track: Maintaining Control
HBS-6297BC-E
The Closedown Phase: Wrapping It Up
HBS-6303BC-E
Dirección Estratégica
HBE/Manager's Toolkit: The 13 Skills Managers Need to Succeed
HBSP
HBSP (USA)
Capítulos:
Setting Goals that Others Will Pursue: Committing to an Outcome
HBS-5047BC-E
Hiring the Best: The Role of Human Assets
HBS-5078BC-E
Keeping the Best: Why Retention Matters
HBS-5085BC-E
Delegating with Confidence: Avoid Being Overworked and Overwhelmed
HBS-5108BC-E
Managing Your Time: Making the Most Out of Your Day
HBS-5115BC-E
Managing Teams: Forming a Team that Makes a Difference
HBS-5139BC-E
Appraisal and Coaching: Improving Results with Feedback
HBS-5146BC-E
Handling Problem Employees: Motivating and Letting Go
HBS-5153BC-E
Dealing with Crises: Don't Wait Until They Hit
HBS-5160BC-E
Developing Your Career: And Theirs
HBS-5184BC-E
Becoming a Leader: The Final Challenge
HBS-5191BC-E
Strategy: A Primer
HBS-5214BC-E
Budgeting: Seeing the Future
HBS-5221BC-E
Understanding Financial Statements: Making More Authoritative Decisions
HBS-5238BC-E
Net Present Value and Internal Rate of Return: Accounting for Time
HBS-5245BC-E
Breakeven Analysis and Operating Leverage: Understanding Cash Flow
HBS-5252BC-E
Dirección Estratégica
Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Robert S. Kaplan and David P. Norton
HBSP (USA)
Capítulos:
Introduction (The Strategy Map as a Visual Representation of Organizational Strategy)
HBS-1574BC-E
Strategy Maps
HBS-1575BC-E
Operations Management Processes
HBS-1577BC-E
Customer Management Processes
HBS-1578BC-E
Innovation Processes
HBS-1579BC-E
Regulatory and Social Processes
HBS-1580BC-E
Aligning Intangible Assets to Enterprise Strategy
HBS-1581BC-E
Human Capital Readiness
HBS-1582BC-E
Information Capital Readiness
HBS-1583BC-E
Organization Capital Readiness
HBS-1584BC-E
Customizing Your Strategy Map to Your Strategy
HBS-1585BC-E
Planning the Campaign
HBS-1586BC-E
Private-Sector Organizations
HBS-1587BC-E
Public-Sector Organizations
HBS-1588BC-E
Nonprofit Organizations
HBS-1590BC-E
Dirección Estratégica
Beyond the Core: Expand Your Market without Abandoning Your Roots
Chris Zook
HBSP (USA)
Capítulos:
The Growth Crisis: Dangerous Moves Beyond the Core
HBS-1645BC-E
Visualizing the Ideal: The First Principle of Adjacency Growth
HBS-1646BC-E
Evaluating Adjacency Moves: Balancing Desire with Data
HBS-1647BC-E
Orchestrating Adjacency Moves: Strengthening the Core Versus Investing in Adjacencies
HBS-1648BC-E
Executing Adjacency Moves: Managing the Key Organizational Issues That Most Influence Success or Failure
HBS-1650BC-E
Transforming Through Adjacency Moves: Redefining the Core Through Adjacencies
HBS-1651BC-E
Dirección Estratégica
The Innovator's Solution: Creating and Sustaining Successful Growth
Clayton M. Christensen and Michael E. Raynor
HBSP (USA)
Capítulos:
The Growth Imperative
HBS-1535BC-E
How Can We Beat Our Most Powerful Competitors?
HBS-1536BC-E
What Products Will Customers Want to Buy?
HBS-1537BC-E
Who Are the Best Customers for Our Products?
HBS-1538BC-E
Getting the Scope of the Business Right
HBS-1540BC-E
How to Avoid Commoditization
HBS-1542BC-E
Is Your Organization Capable of Disruptive Growth?
HBS-1543BC-E
Managing the Strategy Development Process
HBS-1544BC-E
There Is Good Money and There Is Bad Money
HBS-1545BC-E
The Role of Senior Executives in Leading New Growth
HBS-1546BC-E
Dirección Estratégica
HBE/Managing Creativity and Innovation
HBSP
HBSP (USA)
Capítulos:
Types of Innovation: Several Types on Many Fronts
HBS-7195BC-E
The S-Curve: A Concept and Its Lessons
HBS-7201BC-E
Idea Generation: Innovation's Starting Point
HBS-7218BC-E
Recognizing Opportunities: Innovator as Entrepreneur
HBS-7225BC-E
Moving Innovation to Market: Will It Fly?
HBS-7232BC-E
Creativity and Creative Groups: Two Keys to Innovation
HBS-7256BC-E
Enhancing Creativity: Enriching the Organization and Workplace
HBS-7263BC-E
Leaders Can Make a Difference: It's in Their Hands
HBS-7270BC-E
Iniciativa Emprendedora
HBE/Negotiation
HBSP
HBSP (USA)
Capítulos:
Types of Negotiation: Many Paths to a Deal
HBS-5641BC-E
Four Key Concepts: Your Starting Points
HBS-5672BC-E
Preparation: Nine Steps to a Deal
HBS-5689BC-E
Table Tactics: How to Play the Game Well
HBS-5696BC-E
Frequently Asked Tactical Questions: Answers You Need
HBS-5702BC-E
Barriers to Agreement: How to Recognize and Overcome Them
HBS-5719BC-E
Mental Errors: How to Recognize and Avoid Them
HBS-5726BC-E
When Relationships Matter: A Different Notion of Winning
HBS-5733BC-E
Negotiating for Others: Whose Interests Come First?
HBS-5740BC-E
Negotiation Skills: Building Organizational Competence
HBS-5757BC-E
Dirección Estratégica
HBE/Business Communication
HBSP
HBSP (USA)
Capítulos:
Good Writing: It Begins with Principles
HBS-6853BC-E
Start-Up Strategies: Your Launch Point
HBS-6860BC-E
The First Draft: Getting It Down
HBS-6877BC-E
Getting It Right: The Editing Craft
HBS-6884BC-E
Everyday Writing: Memos, Letters, and E-Mail
HBS-6907BC-E
Presentations: Timeless Principles
HBS-6914BC-E
Backstage: Preparing Your Presentation
HBS-6921BC-E
Show Time: Making an Effective Delivery
HBS-6938BC-E
Dialogue: The Ultimate Communication
HBS-6679BC-E
Dirección Comercial
United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered
Mike Moser
HBSP (USA)
Capítulos:
You're Five Steps Away from Having a Customized Brand
HBS-5239BC-E
Core Brand Values: How to Build a Unique Brand
HBS-8279BC-E
Core Brand Message: How to Build a Unique Brand
HBS-8280BC-E
Brand Personality: How to Build a Unique Brand
HBS-8281BC-E
Brand Icons: How to Build a Unique Brand
HBS-8282BC-E
Your Brand Roadmap: How to Build a Unique Brand
HBS-8283BC-E
Dirección de Personas en las Organizaciones
HBE/Hiring and Keeping the Best People
HBSP
HBSP (USA)
Capítulos:
The Hiring Process: Attracting the Best People
HBS-7027BC-E
Beyond the Hiring Basics: Details You Need to Know
HBS-7034BC-E
Keeping the Best: Essential Retention Strategies
HBS-7058BC-E
Market-Wise Retention: Competing in the War for Talent
HBS-7072BC-E
Developing the Talent You Have: Strategies for Training and Development
HBS-7089BC-E
Workplace Factors That Affect Hiring and Retention: Focusing on Culture
HBS-7096BC-E
When All Else Fails: Keeping Talented Employees, Even After They Leave
HBS-7102BC-E
Dirección de Personas en las Organizaciones
HBE/Managing Change and Transition
HBSP
HBSP (USA)
Capítulos:
The Dimensions of Change: Examining the Different Types and Approaches
HBS-7119BC-E
Are You Change-Ready?: Preparing for Organizational Change
HBS-7126BC-E
Seven Steps to Change: A Systematic Approach
HBS-7133BC-E
Implementation: Putting Your Plan in Motion
HBS-7140BC-E
Social and Human Factors: Reactions to Change
HBS-7157BC-E
Helping People Adapt: Strategies to Reduce Stress and Anxiety
HBS-7164BC-E
Toward Continuous Change: Staying Competitive Through Change
HBS-7188BC-E
Dirección Financiera
HBE/Finance for Managers
HBSP
HBSP (USA)
Capítulos:
Financial Statements: The Elements of Managerial Finance
HBS-5788BC-E
Finding Meaning in Financial Statements: A Look Behind the Numbers
HBS-5795BC-E
Important Accounting Concepts: The Rules that Shape Financial Statements
HBS-5801BC-E
Taxes: Important Details You Should Know
HBS-5818BC-E
Financing Operations and Growth: Funding the Different Stages of Growth
HBS-5825BC-E
Money and Capital Markets: Another Option for Funding Growth
HBS-5832BC-E
Budgeting: Forecasting Your Company's Financial Future
HBS-5849BC-E
Practical Tools for Management Decisions: Making the Numbers Work for You
HBS-5856BC-E
The Time Value of Money: Calculating the Real Value of Your Investment
HBS-5863BC-E
Valuation Concepts: Evaluating Opportunity
HBS-5870BC-E
Dirección Estratégica
Leadership on the Line: Staying Alive through the Dangers of Leading
Ronald A. Heifetz and Marty Linsky
HBSP (USA)
Capítulos:
Heart of Danger (Why Leading Change is Fraught with Risk)
HBS-1665BC-E
Faces of Danger (Obstacles Leaders Must Learn to Recognize and Overcome)
HBS-1666BC-E
Get on the Balcony (Why Leaders Need to Step Back to Get Perspective)
HBS-1667BC-E
Think Politically (Nurturing Relationships Is Key to Successful Leadership)
HBS-1668BC-E
Orchestrate the Conflict (How to Creatively Engage Conflict to Achieve Leadership Goals)
HBS-1669BC-E
Give the Work Back (The Importance of Empowering Others to Achieve Difficult Goals)
HBS-1670BC-E
Hold Steady (How Leaders Need to Take the Heat and Let Issues Ripen)
HBS-1671BC-E
Manage Your Hungers (Why Recognizing and Managing Psychological Drives Is Essential to Successful Leadership)
HBS-1672BC-E
Anchor Yourself (Keeping a Sense of One's Essential Personal Identity Is Key to Weathering the Storms of Leadership)
HBS-1674BC-E
What's on the Line? (How Can Leaders Maintain a Deep Sense of Meaning in Their Work?)
HBS-1675BC-E
Sacred Heart (How to Maintain Compassion and an Open Heart Despite the Trials of Leadership)
HBS-1676BC-E
Dirección Estratégica
The Living Company: Habits for Survival in a Turbulent Business Environment
Arie de Geus
HBSP (USA)
Capítulos:
The Lifespan of a Company
HBS-5157BC-E
The Shift from Capitalism to a Knowledge Society
HBS-5212BC-E
The Memory of the Future: Anticipating Your Reaction to Change
HBS-5190BC-E
Tools for Foresight: Planning for the Unpredictable Future
HBS-5211BC-E
Decision Making as a Learning Activity
HBS-5192BC-E
Only Living Beings Learn: What is Your Company's Persona?
HBS-5193BC-E
Managing for Profit or for Longevity: Is There a Choice?
HBS-5194BC-E
Flocking: Nurturing Innovation in Your Organization
HBS-5195BC-E
The Tolerant Company: Getting Diversity to Work for You
HBS-5196BC-E
The Corporate Immune System: Maintaining the Health of the Community
HBS-5197BC-E
Conservatism in Financing
HBS-5198BC-E
Power: Nobody Should Have Too Much
HBS-5199BC-E
The Company of the Future: Maintaining the Health of a Living Company
HBS-5200BC-E
Dirección Estratégica
Aligning the Stars: How to Succeed When Professionals Drive Results
Jay W. Lorsch and Thomas J. Tierney
HBSP (USA)
Capítulos:
Introduction: A Reader's Guide: How to Succeed When Professionals Drive Results
HBS-2375BC-E
Impact and Influence: The World of Professional Services
HBS-2376BC-E
Strategy: Necessary but Not Sufficient: Aligning Star Performers with Strategic Goals
HBS-2377BC-E
Turning Talent into Stars: The Enduring Edge
HBS-2378BC-E
Guiding Your Brightest Stars: The Three-Hat Challenge
HBS-2379BC-E
Organization: Aligning Stars and Strategy
HBS-2380BC-E
Culture: A Force for Alignment
HBS-2381BC-E
Leadership without Control: The Power to Persuade: The CEO's Role in a Professional Service Firm
HBS-2382BC-E
Aligning Your Star: Build a Life, Not a Resume
HBS-2383BC-E
Dirección de Personas en las Organizaciones
Leading Quietly: An Unorthodox Guide to Doing the Right Thing
Joseph L. Badaracco, Jr.
HBSP (USA)
Capítulos:
Introduction: Leading Quietly
HBS-2357BC-E
Don't Kid Yourself: Guiding Principles for Quiet Leaders
HBS-2358BC-E
Trust Mixed Motives: Lessons in Decision Making for Quiet Leaders
HBS-2359BC-E
Buy a Little Time: Problem-Solving Strategies for Quiet Leaders
HBS-2360BC-E
Invest Wisely: Problem-Solving Strategies for Quiet Leaders
HBS-2361BC-E
Drill Down: Problem-Solving Strategies for Quiet Leaders
HBS-2362BC-E
Bend the Rules: Problem-Solving Strategies for Quiet Leaders
HBS-2363BC-E
Nudge, Test, and Escalate Gradually: Problem-Solving Strategies for Quiet Leaders
HBS-2364BC-E
Craft a Compromise: Problem-Solving Strategies for Quiet Leaders
HBS-2365BC-E
Three Quiet Virtues: Essential Characteristics for Practicing Quiet Leadership
HBS-2366BC-E
Dirección Comercial
Customer Equity
Robert C. Blattberg; Gary Getz; Jacquelyn S. Thomas
HBSP (USA)
Capítulos:
Managing Customer Acquisitions
HBS-270XBC-E
Managing Customer Retention
HBS-2718BC-E
Enhancing Customer Equity Through Add-On Selling
HBS-2726BC-E
Sistemas de Información
Place to Space: Migrating to eBusiness Models
Peter Weill, Michael R. Vitale
HBSP (USA)
Capítulos:
The E-Business Revolution
HBS-4938BC-E
E-Business Model Schematics
HBS-4945BC-E
Atomic E-Business Models and Initiatives
HBS-4946BC-E
Direct to Customer: An Atomic E-Business Model
HBS-4947BC-E
Full-Service Provider: An Atomic E-Business Model
HBS-4948BC-E
Whole of Enterprise: An Atomic E-Business Model
HBS-4949BC-E
Portals, Agents, Auctions, Aggregators, and Other Intermediaries: An Atomic E-Business Model
HBS-4955BC-E
Shared Infrastructure: An Atomic E-Business Model
HBS-4956BC-E
Virtual Community: An Atomic E-Business Model
HBS-4957BC-E
Value Net Integrator: An Atomic E-Business Model
HBS-4958BC-E
Content Provider: An Atomic E-Business Model
HBS-4959BC-E
Combining Atomic Business Models into Initiatives: Building an E-Business Strategy
HBS-4967BC-E
Choosing and Implementing an E-Business Initiative
HBS-4968BC-E
Dirección de Personas en las Organizaciones
The HR Scorecard: Linking People, Strategy, and Performance
Brian E. Becker, Mark A. Huselid, and Dave Ulrich
HBSP (USA)
Capítulos:
HR as a Strategic Partner: The Measurement Challenge
HBS-1526BC-E
Clarifying and Measuring HR's Strategic Influence: Introduction to a Seven-Step Process
HBS-1527BC-E
Creating an HR Scorecard
HBS-1528BC-E
Cost-Benefit Analyses for HR Interventions
HBS-1529BC-E
The Principles of Good Measurement
HBS-1530BC-E
Measuring HR Alignment
HBS-1531BC-E
Competencies for HR Professionals
HBS-1532BC-E
Guidelines for Implementing an HR Scorecard
HBS-1534BC-E
Dirección Estratégica
Profit from the Core: Growth Strategy in an Era of Turbulence
Chris Zook with James Allen
HBSP (USA)
Capítulos:
Desperately Seeking Growth: Focus on Your Core Business to Generate Profitable Growth
HBS-1638BC-E
The Profitable Core: What Are the Key Requirements?
HBS-1639BC-E
The Alexander Problem: Successfully Growing Through Adjacency Expansion
HBS-1640BC-E
The Redefinition Dilemma: How to Determine Whether Redefining Your Core Business Is the Right Course of Action
HBS-1641BC-E
Growing from the Core: Developing and Refining Your Growth Strategy
HBS-1642BC-E
Dirección Estratégica
The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment
Robert S. Kaplan and David P. Norton
HBSP (USA)
Capítulos:
Creating the Strategy-Focused Organization
HBS-1611BC-E
How Mobil Became a Strategy-Focused Organization
HBS-1612BC-E
Building Strategy Maps
HBS-1613BC-E
Building Strategy Maps in Private Sector Companies
HBS-1614BC-E
Strategy Scorecards in Nonprofit, Government, and Health Care Organizations
HBS-1615BC-E
Creating Business Unit Synergy
HBS-1616BC-E
Creating Synergies through Shared Services
HBS-1617BC-E
Creating Strategic Awareness
HBS-1618BC-E
Defining Personal and Team Objectives
HBS-1620BC-E
The Balanced Paycheck
HBS-1621BC-E
Planning and Budgeting (Linking Operational Control Processes to Strategy)
HBS-1622BC-E
Feedback and Learning (Using the Balanced Scorecard to Create a Strategic Feedback System)
HBS-1623BC-E
Leadership and Mobilization
HBS-1624BC-E
Avoiding the Pitfalls (Learning from Failed Balanced Scorecard Programs)
HBS-1625BC-E
The Strategy-Focused Organization FAQ
HBS-1714BC-E
Dirección de Personas en las Organizaciones
The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action
Jeffrey Pfeffer and Robert I. Sutton
HBSP (USA)
Capítulos:
Knowing "What" to Do Is Not Enough: Understanding the Knowing-Doing Gap
HBS-2394BC-E
When Talk Substitutes for Action: Understanding the Knowing-Doing Gap
HBS-2395BC-E
When Memory Substitutes for Thinking: Understanding the Knowing-Doing Gap
HBS-2396BC-E
When Fear Prevents Acting on Knowledge: Understanding the Knowing-Doing Gap
HBS-2397BC-E
When Measurement Obstructs Good Judgment: Understanding the Knowing-Doing Gap
HBS-2398BC-E
When Internal Competition Turns Friends into Enemies: Understanding the Knowing-Doing Gap
HBS-2399BC-E
Firms That Surmount the Knowing-Doing Gap
HBS-2400BC-E
Turning Knowledge into Action: Reducing the Knowing-Doing Gap
HBS-2401BC-E
Appendix: The Knowing-Doing Survey
HBS-2402BC-E
Dirección de Personas en las Organizaciones
Results-Based Leadership
Dave Ulrich, Jack Zenger, Norm Smallwood
HBSP (USA)
Capítulos:
Connecting Leadership Attributes to Results
HBS-4944BC-E
Defining Desired Results: Developing Results-Based Leaders
HBS-5061BC-E
Employee Results: Investing in Human Capital
HBS-5060BC-E
Organization Results: Creating Capabilities
HBS-5059BC-E
Customer Results: Build Firm Equity
HBS-5058BC-E
Investor Relations: Building Shareholder Value
HBS-5057BC-E
Becoming a Results-Based Leader
HBS-5056BC-E
Leaders Building Leaders: Tools for Developing Results-Based Leaders
HBS-5055BC-E
Dirección Comercial
The Experience Economy: Work Is Theatre & Every Business a Stage
B. Joseph Pine II, James H. Gilmore
HBSP (USA)
Capítulos:
Welcome to the Experience Economy: From Goods, to Services, to Experiences
HBS-8147BC-E
Setting the Stage: Engaging Customers Through Realms of Experience
HBS-8145BC-E
The Show Must Go On: Creating Cohesive Themes for Consumers
HBS-8143BC-E
Get Your Act Together: Stage the Experience the Customer Wants
HBS-8141BC-E
Experiencing Less Sacrifice: Balancing the Needs of the Customer and the Organization
HBS-8139BC-E
Work Is Theatre: It's not a Metaphor--It's a Model
HBS-8137BC-E
Performing to Form: Strengthening Your Craft as a Business Performer
HBS-8135BC-E
Now Act Your Part: Understanding Your On-Stage Business Role
HBS-8133BC-E
The Customer Is the Product: From Creating Experiences to Guiding Transformations
HBS-8131BC-E
Finding Your Role in the World: What Business Are You Really In?
HBS-8129BC-E
Dirección Estratégica
Information Rules: A Strategic Guide to the Network Economy
Carl Shapiro, Hal R. Varian
HBSP (USA)
Capítulos:
The Information Economy: What Every Manager Should Know
HBS-2571BC-E
Pricing Information: How to Customize Both the Product and Its Price
HBS-2596BC-E
Versioning Information: How to Segment Information Markets
HBS-2574BC-E
Rights Management: How to Maximize the Value of Intellectual Property
HBS-2575BC-E
Recognizing Lock-In: How to Leverage Switching Costs
HBS-2576BC-E
Managing Lock-In: How to Control Switching Costs
HBS-2577BC-E
Networks and Positive Feedback: How to Exploit Network Effects
HBS-2578BC-E
Cooperation and Compatibility: How to Approach Standards Setting
HBS-2579BC-E
Waging a Standards War: How to Win and Defend One's Position
HBS-2597BC-E
Information Policy: How to Factor in a Government's Role and Goals
HBS-2581BC-E
Dirección Estratégica
La regeneración de la empresa
IESE (España)
Capítulos:
Las raíces culturales de la estrategia
BIGE50.1
Mejorando la capacidad innovadora de la empresa
BIGE50.2
La empresa como federación
BIGE50.3
Iniciativa Emprendedora
Negociación: resolución de problemas y creación
IESE (España)
Capítulos:
Negociación: principios
BIGE49.1
Negociación: Preparación
BIGE49.2
Negociación:proceso de interacción
BIGE49.3
Dirección Comercial
Distribución comercial
IESE (España)
Capítulos:
La distribución comercial: un nuevo entorno
BIGE48.1
La Distribución en España
BIGE48.2
Dirección Estratégica
La gestión por procesos
IESE (España)
Capítulos:
La gestión estratégica de los procesos
BIGE47.1
Metodologías para la mejora permanente de los procesos
BIGE47.2
Casos Prácticos
BIGE47.3
Dirección Estratégica
Cost & Effect: Using Integrated Cost Systems to Drive Profitability and Performance
Robert S. Kaplan and Robin Cooper
HBSP (USA)
Capítulos:
Cost & Effect: Introduction (Cost and Performance Management Systems)
HBS-1591BC-E
Four-Stage Model for Designing Cost and Performance Measurement Systems
HBS-1592BC-E
Stage II: Standard Cost and Flexible Budgeting Systems
HBS-1593BC-E
Stage III Systems for Learning and Improvement: Upgrading and Supplementing Standard Cost Systems
HBS-1594BC-E
Stage III Systems for Learning and Improvement: Kaizen Costing and Pseudo-Profit Centers
HBS-1595BC-E
Activity-Based Costing: Introduction
HBS-1596BC-E
Measuring the Cost of Resource Capacity
HBS-1599BC-E
Activity-Based Management: Operational Applications
HBS-1602BC-E
Strategic Activity-Based Management: Product Mix and Pricing
HBS-1603BC-E
Strategic Activity-Based Management: Customers
HBS-1604BC-E
Strategic Activity-Based Management: Supplier Relationships and Product Development
HBS-1605BC-E